{"id":125425,"date":"2025-03-05T08:19:17","date_gmt":"2025-03-05T07:19:17","guid":{"rendered":"https:\/\/after5.hr\/?p=125425"},"modified":"2025-03-05T13:56:10","modified_gmt":"2025-03-05T12:56:10","slug":"marisha-lakhiani-dani-komunikacija","status":"publish","type":"post","link":"https:\/\/after5.hr\/zivot-prije-5\/marisha-lakhiani-dani-komunikacija\/","title":{"rendered":"U Rovinj sti\u017ee jedna od vode\u0107ih stru\u010dnjakinja za growth hacking, AI-driven marketing i monetizaciju"},"content":{"rendered":"\n<style type=\"text\/css\">\n    #content-block_3ee53dd87ddf19f8fece234b7b339127 {\n        \/* Add styles that use ACF values here *\/\n    }\n\n    #content-block_3ee53dd87ddf19f8fece234b7b339127a {\n        \/* Add styles that use ACF values here *\/\n        color: ;\n    }\n<\/style>\n\n\n<section id=\"content-block_3ee53dd87ddf19f8fece234b7b339127\" class=\"position-relative flex items-end bg-bg-white \ncontent text-center top bg-white\"\nstyle=\"margin: var(--space-md) 0\"\n>\n\n\n<div class=\"container max-width-lg position-relative z-index-1\n                                            padding-y-                                        \" style=\"max-width:\n                                        var(--max-width-md)                                    \">\n    <div class=\"acf-innerblocks-container\">\n\n<p class=\"has-default-font-size\"><em><em>Kako pomo\u0107u AI-ja i automatizacije pove\u0107ati zaradu? Stru\u010dnjakinja koja je brend podigla za 467% otkriva formulu uspjeha na Danima komunikacija!<\/em><\/em><\/p>\n\n<\/div><\/div>\n\n<\/section>\n\n\n<style type=\"text\/css\">\n    #content-block_8c13faa0ecbfdfc0d07f43c02675786c {\n        \/* Add styles that use ACF values here *\/\n    }\n\n    #content-block_8c13faa0ecbfdfc0d07f43c02675786ca {\n        \/* Add styles that use ACF values here *\/\n        color: ;\n    }\n<\/style>\n\n\n<section id=\"content-block_8c13faa0ecbfdfc0d07f43c02675786c\" class=\"position-relative flex items-end bg-bg-white \ncontent text-left full top bg-white\"\nstyle=\"margin: var(--space-) 0\"\n>\n\n\n<div class=\"container max-width-lg position-relative z-index-1\n                                            padding-y-md                                        \" style=\"max-width:\n                                        var(--max-width-md)                                    \">\n    <div class=\"acf-innerblocks-container\">\n\n<p>U vremenu u kojem algoritmi diktiraju pravila igre, a brendovi se neprestano bore za pa\u017enju potro\u0161a\u010da, klju\u010dno je prona\u0107i savr\u0161en balans izme\u0111u kreativnih kampanja, podatkovne analitike i AI-driven automatizacije kako bi ogla\u0161avanje bilo u\u010dinkovito, mjerljivo i skalabilno. Upravo \u0107e to biti jedna od va\u017enih tema na <strong>Danima komunikacija, festivalu komunikacija i kreativnosti koji se odr\u017eava od 15. do 18. svibnja u Rovinju<\/strong>, a na festival sti\u017ee i <strong>Marisha Lakhiani<\/strong>, koja \u0107e otkriti kako koristiti umjetnu inteligenciju i automatizaciju za rast brendova te maksimizaciju povrata na ulaganje u ogla\u0161avanje (<em>ROAS<\/em>).<\/p>\n\n<\/div><\/div>\n\n<\/section>\n\n\n<style type=\"text\/css\">\n    #content-block_8c13faa0ecbfdfc0d07f43c02675786c {\n        \/* Add styles that use ACF values here *\/\n    }\n\n    #content-block_8c13faa0ecbfdfc0d07f43c02675786ca {\n        \/* Add styles that use ACF values here *\/\n        color: ;\n    }\n<\/style>\n\n\n<section id=\"content-block_8c13faa0ecbfdfc0d07f43c02675786c\" class=\"position-relative flex items-end bg-bg-white \ncontent text-left full top bg-white\"\nstyle=\"margin: var(--space-) 0\"\n>\n\n\n<div class=\"container max-width-lg position-relative z-index-1\n                                            padding-y-md                                        \" style=\"max-width:\n                                        var(--max-width-md)                                    \">\n    <div class=\"acf-innerblocks-container\">\n\n<p><a>Marisha Lakhiani <\/a>nije samo marketin\u0161ka stru\u010dnjakinja \u2013 ona je sinonim za<strong> inovaciju i rast<\/strong>. Kao <strong>Chief Growth Officer<\/strong> u Mindvalleyju, <strong>zaslu\u017ena je za izvanredno pove\u0107anje prihoda kompanije od 467%<\/strong>, pri \u010demu je generirala vi\u0161e od <strong>70 milijuna dolara prihoda<\/strong>. Nakon \u0161to je osnovala i uspje\u0161no prodala aplikaciju Stempl, Lakhiani se posvetila izgradnji i skaliranju globalnih brendova, a danas je prepoznata kao vode\u0107a stru\u010dnjakinja za growth hacking, AI-driven marketing i monetizaciju. Dva puta progla\u0161ena MVP<em>&#8211;<\/em>jem Mindvalleyja, donosi ne samo strategije koje pove\u0107avaju zaradu ve\u0107 i <strong>mindset koji transformira na\u010din na koji brendovi razmi\u0161ljaju o rastu<\/strong>.<\/p>\n\n<\/div><\/div>\n\n<\/section>\n\n\n<style type=\"text\/css\">\n    #content-block_c734510a556fcbeece8ee310f764461e {\n        \/* Add styles that use ACF values here *\/\n    }\n\n    #content-block_c734510a556fcbeece8ee310f764461ea {\n        \/* Add styles that use ACF values here *\/\n        color: ;\n    }\n<\/style>\n\n\n<section id=\"content-block_c734510a556fcbeece8ee310f764461e\" class=\"position-relative flex items-end bg-bg-white \ncontent text-left top bg-white\"\nstyle=\"margin: var(--space-) 0\"\n>\n\n\n<div class=\"container max-width-lg position-relative z-index-1\n                                            padding-y-md                                        \" style=\"max-width:\n                                        var(--max-width-md)                                    \">\n    <div class=\"acf-innerblocks-container\">\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1125\" src=\"https:\/\/after5.hr\/wp-content\/uploads\/2025\/03\/Marisha-Lakhiani-na-Danima-komunikacija_DK2025-min.jpg\" alt=\"\" class=\"wp-image-125428\" style=\"object-fit:cover\" srcset=\"https:\/\/after5.hr\/wp-content\/uploads\/2025\/03\/Marisha-Lakhiani-na-Danima-komunikacija_DK2025-min.jpg 2000w, https:\/\/after5.hr\/wp-content\/uploads\/2025\/03\/Marisha-Lakhiani-na-Danima-komunikacija_DK2025-min-300x169.jpg 300w, https:\/\/after5.hr\/wp-content\/uploads\/2025\/03\/Marisha-Lakhiani-na-Danima-komunikacija_DK2025-min-1024x576.jpg 1024w, https:\/\/after5.hr\/wp-content\/uploads\/2025\/03\/Marisha-Lakhiani-na-Danima-komunikacija_DK2025-min-768x432.jpg 768w, https:\/\/after5.hr\/wp-content\/uploads\/2025\/03\/Marisha-Lakhiani-na-Danima-komunikacija_DK2025-min-1536x864.jpg 1536w, https:\/\/after5.hr\/wp-content\/uploads\/2025\/03\/Marisha-Lakhiani-na-Danima-komunikacija_DK2025-min-622x350.jpg 622w, https:\/\/after5.hr\/wp-content\/uploads\/2025\/03\/Marisha-Lakhiani-na-Danima-komunikacija_DK2025-min-710x399.jpg 710w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n<\/div><\/div>\n\n<\/section>\n\n\n<style type=\"text\/css\">\n    #content-block_8c13faa0ecbfdfc0d07f43c02675786c {\n        \/* Add styles that use ACF values here *\/\n    }\n\n    #content-block_8c13faa0ecbfdfc0d07f43c02675786ca {\n        \/* Add styles that use ACF values here *\/\n        color: ;\n    }\n<\/style>\n\n\n<section id=\"content-block_8c13faa0ecbfdfc0d07f43c02675786c\" class=\"position-relative flex items-end bg-bg-white \ncontent text-left full top bg-white\"\nstyle=\"margin: var(--space-) 0\"\n>\n\n\n<div class=\"container max-width-lg position-relative z-index-1\n                                            padding-y-md                                        \" style=\"max-width:\n                                        var(--max-width-md)                                    \">\n    <div class=\"acf-innerblocks-container\">\n\n<p>U svom predavanju <strong><em>6 Hacks to 5x Your ROAS Using AI and Automation<\/em><\/strong> Lakhiani \u0107e otkriti kako koristiti <strong>Facebookov AI i ChatGPT<\/strong> za pretvaranje sirovih podataka u konkretne marketin\u0161ke strategije koje donose rezultate. Pokazat \u0107e <strong>kako kreirati stotine visokoperformansnih oglasa u svega nekoliko minuta<\/strong>, podijeliti ultimativni CPM hack koji <strong>smanjuje tro\u0161kove za 72%<\/strong>, te predstaviti ekskluzivan Mindvalleyjev case study, koji je rezultirao <strong>5x povratom na ogla\u0161avanje u samo 30 dana<\/strong>.<\/p>\n\n<\/div><\/div>\n\n<\/section>\n\n\n<style type=\"text\/css\">\n    #content-block_c734510a556fcbeece8ee310f764461e {\n        \/* Add styles that use ACF values here *\/\n    }\n\n    #content-block_c734510a556fcbeece8ee310f764461ea {\n        \/* Add styles that use ACF values here *\/\n        color: ;\n    }\n<\/style>\n\n\n<section id=\"content-block_c734510a556fcbeece8ee310f764461e\" class=\"position-relative flex items-end bg-bg-white \ncontent text-left top bg-white\"\nstyle=\"margin: var(--space-) 0\"\n>\n\n\n<div class=\"container max-width-lg position-relative z-index-1\n                                            padding-y-md                                        \" style=\"max-width:\n                                        var(--max-width-md)                                    \">\n    <div class=\"acf-innerblocks-container\">\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1366\" src=\"https:\/\/after5.hr\/wp-content\/uploads\/2025\/03\/Atmosfera-Dana-komunikacija-3-foto-Matija-Habljak-PIXSELL.jpg\" alt=\"\" class=\"wp-image-125429\" style=\"object-fit:cover\" srcset=\"https:\/\/after5.hr\/wp-content\/uploads\/2025\/03\/Atmosfera-Dana-komunikacija-3-foto-Matija-Habljak-PIXSELL.jpg 2048w, https:\/\/after5.hr\/wp-content\/uploads\/2025\/03\/Atmosfera-Dana-komunikacija-3-foto-Matija-Habljak-PIXSELL-300x200.jpg 300w, https:\/\/after5.hr\/wp-content\/uploads\/2025\/03\/Atmosfera-Dana-komunikacija-3-foto-Matija-Habljak-PIXSELL-1024x683.jpg 1024w, https:\/\/after5.hr\/wp-content\/uploads\/2025\/03\/Atmosfera-Dana-komunikacija-3-foto-Matija-Habljak-PIXSELL-768x512.jpg 768w, https:\/\/after5.hr\/wp-content\/uploads\/2025\/03\/Atmosfera-Dana-komunikacija-3-foto-Matija-Habljak-PIXSELL-1536x1025.jpg 1536w, https:\/\/after5.hr\/wp-content\/uploads\/2025\/03\/Atmosfera-Dana-komunikacija-3-foto-Matija-Habljak-PIXSELL-525x350.jpg 525w, https:\/\/after5.hr\/wp-content\/uploads\/2025\/03\/Atmosfera-Dana-komunikacija-3-foto-Matija-Habljak-PIXSELL-710x474.jpg 710w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/figure>\n\n<\/div><\/div>\n\n<\/section>\n\n\n<style type=\"text\/css\">\n    #content-block_c734510a556fcbeece8ee310f764461e {\n        \/* Add styles that use ACF values here *\/\n    }\n\n    #content-block_c734510a556fcbeece8ee310f764461ea {\n        \/* Add styles that use ACF values here *\/\n        color: ;\n    }\n<\/style>\n\n\n<section id=\"content-block_c734510a556fcbeece8ee310f764461e\" class=\"position-relative flex items-end bg-bg-white \ncontent text-left top bg-white\"\nstyle=\"margin: var(--space-) 0\"\n>\n\n\n<div class=\"container max-width-lg position-relative z-index-1\n                                            padding-y-md                                        \" style=\"max-width:\n                                        var(--max-width-md)                                    \">\n    <div class=\"acf-innerblocks-container\">\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/after5.hr\/wp-content\/uploads\/2025\/03\/2-Atmosfera-Dana-komunikacija-foto-Borna-Jaksic-PIXSELL-min.jpg\" alt=\"\" class=\"wp-image-125431\" style=\"object-fit:cover\" srcset=\"https:\/\/after5.hr\/wp-content\/uploads\/2025\/03\/2-Atmosfera-Dana-komunikacija-foto-Borna-Jaksic-PIXSELL-min.jpg 1024w, https:\/\/after5.hr\/wp-content\/uploads\/2025\/03\/2-Atmosfera-Dana-komunikacija-foto-Borna-Jaksic-PIXSELL-min-300x200.jpg 300w, https:\/\/after5.hr\/wp-content\/uploads\/2025\/03\/2-Atmosfera-Dana-komunikacija-foto-Borna-Jaksic-PIXSELL-min-768x512.jpg 768w, https:\/\/after5.hr\/wp-content\/uploads\/2025\/03\/2-Atmosfera-Dana-komunikacija-foto-Borna-Jaksic-PIXSELL-min-525x350.jpg 525w, https:\/\/after5.hr\/wp-content\/uploads\/2025\/03\/2-Atmosfera-Dana-komunikacija-foto-Borna-Jaksic-PIXSELL-min-710x474.jpg 710w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<\/div><\/div>\n\n<\/section>\n\n\n<style type=\"text\/css\">\n    #content-block_c734510a556fcbeece8ee310f764461e {\n        \/* Add styles that use ACF values here *\/\n    }\n\n    #content-block_c734510a556fcbeece8ee310f764461ea {\n        \/* Add styles that use ACF values here *\/\n        color: ;\n    }\n<\/style>\n\n\n<section id=\"content-block_c734510a556fcbeece8ee310f764461e\" class=\"position-relative flex items-end bg-bg-white \ncontent text-left top bg-white\"\nstyle=\"margin: var(--space-) 0\"\n>\n\n\n<div class=\"container max-width-lg position-relative z-index-1\n                                            padding-y-md                                        \" style=\"max-width:\n                                        var(--max-width-md)                                    \">\n    <div class=\"acf-innerblocks-container\">\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/after5.hr\/wp-content\/uploads\/2025\/03\/5-Atmosfera-Dana-komunikacija-foto-Matija-Habljak-PIXSELL-min.jpg\" alt=\"\" class=\"wp-image-125432\" style=\"object-fit:cover\" srcset=\"https:\/\/after5.hr\/wp-content\/uploads\/2025\/03\/5-Atmosfera-Dana-komunikacija-foto-Matija-Habljak-PIXSELL-min.jpg 1024w, https:\/\/after5.hr\/wp-content\/uploads\/2025\/03\/5-Atmosfera-Dana-komunikacija-foto-Matija-Habljak-PIXSELL-min-300x200.jpg 300w, https:\/\/after5.hr\/wp-content\/uploads\/2025\/03\/5-Atmosfera-Dana-komunikacija-foto-Matija-Habljak-PIXSELL-min-768x512.jpg 768w, https:\/\/after5.hr\/wp-content\/uploads\/2025\/03\/5-Atmosfera-Dana-komunikacija-foto-Matija-Habljak-PIXSELL-min-525x350.jpg 525w, https:\/\/after5.hr\/wp-content\/uploads\/2025\/03\/5-Atmosfera-Dana-komunikacija-foto-Matija-Habljak-PIXSELL-min-710x474.jpg 710w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<\/div><\/div>\n\n<\/section>\n\n\n<style type=\"text\/css\">\n    #content-block_8c13faa0ecbfdfc0d07f43c02675786c {\n        \/* Add styles that use ACF values here *\/\n    }\n\n    #content-block_8c13faa0ecbfdfc0d07f43c02675786ca {\n        \/* Add styles that use ACF values here *\/\n        color: ;\n    }\n<\/style>\n\n\n<section id=\"content-block_8c13faa0ecbfdfc0d07f43c02675786c\" class=\"position-relative flex items-end bg-bg-white \ncontent text-left full top bg-white\"\nstyle=\"margin: var(--space-) 0\"\n>\n\n\n<div class=\"container max-width-lg position-relative z-index-1\n                                            padding-y-md                                        \" style=\"max-width:\n                                        var(--max-width-md)                                    \">\n    <div class=\"acf-innerblocks-container\">\n\n<p><strong>Lakhiani<\/strong>&nbsp;\u0107e se na glavnoj festivalskoj pozornici pridru\u017eiti <a href=\"https:\/\/danikomunikacija.com\/speakers\/sophia-the-robot\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>slavnoj humanoidnoj umjetnoj inteligenciji<\/strong>&nbsp;<strong>Sophiji<\/strong><\/a>; najinovativnijem CMO-u na svijetu prema Business Insideru i osvaja\u010du vi\u0161e od 200 nagrada Cannesa Lionsa&nbsp;<a href=\"https:\/\/danikomunikacija.com\/speakers\/fernando-machado\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>Fernandu Machadu<\/strong><\/a>;&nbsp;<a href=\"https:\/\/danikomunikacija.com\/speakers\/karen-nelson-field\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>Karen Nelson-Field<\/strong><\/a>, vode\u0107oj svjetskoj ekspertici za ekonomiju pa\u017enje i najobjavljivanijoj autorici na WARC-u; <a href=\"https:\/\/hura.hr\/vijesti\/kraj-besplatnih-pitch-prezentacija-slavni-autor-win-without-pitching-blair-enns-stize-na-dane-komunikacija\/\" rel=\"nofollow noopener\" target=\"_blank\"><strong>Blairu Ennsu<\/strong><\/a>, najve\u0107em svjetskom autoritetu za prodaju i&nbsp;<em>pricing<\/em>&nbsp;kreativnih usluga; kao i <a href=\"https:\/\/danikomunikacija.com\/speakers\/michael-corcoran\" rel=\"nofollow noopener\" target=\"_blank\"><strong>Michaelu Corcoranu<\/strong><\/a>, <em>Internet&#8217;s Savviest Trollu<\/em> i biv\u0161em voditelju dru\u0161tvenih mre\u017ea Ryanaira, a organizatori su najavili&nbsp;<strong>mo\u0107an line-up s liderima&nbsp;<\/strong>iz Hrvatske i svijeta koji \u0107e gostovati u programu jednog od najva\u017enijih doga\u0111aja na ovim prostorima za sve koji se bave kreativno\u0161\u0107u i komunikacijama.<\/p>\n\n\n\n<p>Svi\u00a0koji \u017eele biti dio ovog posebnog iskustva od 15. do 18. svibnja u Rovinju, informacije o sudjelovanju mogu prona\u0107ina\u00a0<a href=\"https:\/\/danikomunikacija.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>www.danikomunikacija.com<\/strong><\/a>.<\/p>\n\n\n\n<p><strong>FOTOGRAFIJE: PR, Matija Habljak\/PIXSELL, Borna Jak\u0161i\u0107\/PIXSELL<\/strong><\/p>\n\n<\/div><\/div>\n\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":125433,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6,34],"tags":[975],"class_list":["post-125425","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-zivot-prije-5","category-novosti","tag-promo"],"acf":[],"_links":{"self":[{"href":"https:\/\/after5.hr\/wp-json\/wp\/v2\/posts\/125425","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/after5.hr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/after5.hr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/after5.hr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/after5.hr\/wp-json\/wp\/v2\/comments?post=125425"}],"version-history":[{"count":2,"href":"https:\/\/after5.hr\/wp-json\/wp\/v2\/posts\/125425\/revisions"}],"predecessor-version":[{"id":125599,"href":"https:\/\/after5.hr\/wp-json\/wp\/v2\/posts\/125425\/revisions\/125599"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/after5.hr\/wp-json\/wp\/v2\/media\/125433"}],"wp:attachment":[{"href":"https:\/\/after5.hr\/wp-json\/wp\/v2\/media?parent=125425"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/after5.hr\/wp-json\/wp\/v2\/categories?post=125425"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/after5.hr\/wp-json\/wp\/v2\/tags?post=125425"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}