{"id":132369,"date":"2025-04-17T13:43:28","date_gmt":"2025-04-17T11:43:28","guid":{"rendered":"https:\/\/after5.hr\/?p=132369"},"modified":"2025-04-17T13:43:30","modified_gmt":"2025-04-17T11:43:30","slug":"dk-kada-ai-i-biznis-komuniciraju","status":"publish","type":"post","link":"https:\/\/after5.hr\/zivot-prije-5\/dk-kada-ai-i-biznis-komuniciraju\/","title":{"rendered":"Dani komunikacija: Kada AI i biznis komuniciraju &#8211; tko je kreativan, tko precizan, a tko samo glasan?"},"content":{"rendered":"\n<style type=\"text\/css\">\n    #content-block_86c9e611784ba22c70ae86339f46a5ad {\n        \/* Add styles that use ACF values here *\/\n    }\n\n    #content-block_86c9e611784ba22c70ae86339f46a5ada {\n        \/* Add styles that use ACF values here *\/\n        color: ;\n    }\n<\/style>\n\n\n<section id=\"content-block_86c9e611784ba22c70ae86339f46a5ad\" class=\"position-relative flex items-end bg-bg-white \ncontent text-center top bg-white\"\nstyle=\"margin: var(--space-md) 0\"\n>\n\n\n<div class=\"container max-width-lg position-relative z-index-1\n                                            padding-y-                                        \" style=\"max-width:\n                                        var(--max-width-md)                                    \">\n    <div class=\"acf-innerblocks-container\">\n\n<p class=\"has-default-font-size\"><em>Umjetna inteligencija vi\u0161e nije tema budu\u0107nosti \u2013 Dani komunikacija stoga \u0107e otvoriti\u00a0prostor za razgovore\u00a0o stvarnim u\u010dincima\u00a0tehnologije\u00a0i AI-ja na biznis, brendove i dru\u0161tvo; s konkretnim primjerima i glasovima struke.<\/em><\/p>\n\n<\/div><\/div>\n\n<\/section>\n\n\n<style type=\"text\/css\">\n    #content-block_0e661989cc9866df4efc7a6c816a4dc9 {\n        \/* Add styles that use ACF values here *\/\n    }\n\n    #content-block_0e661989cc9866df4efc7a6c816a4dc9a {\n        \/* Add styles that use ACF values here *\/\n        color: ;\n    }\n<\/style>\n\n\n<section id=\"content-block_0e661989cc9866df4efc7a6c816a4dc9\" class=\"position-relative flex items-end bg-bg-white \ncontent text-left full top bg-white\"\nstyle=\"margin: var(--space-md) 0\"\n>\n\n\n<div class=\"container max-width-lg position-relative z-index-1\n                                            padding-y-                                        \" style=\"max-width:\n                                        var(--max-width-md)                                    \">\n    <div class=\"acf-innerblocks-container\">\n\n<p>Umjetna inteligencija i nove tehnologije sve sna\u017enije utje\u010du na na\u010din na koji poslujemo, komuniciramo i donosimo odluke \u2014 mijenjaju se pravila igre u gotovo svakoj industriji. Upravo \u0107e se zato na <strong>Danima komunikacija, koji se odr\u017eavaju od 15. do 18. svibnja u Rovinju<\/strong>, kroz niz razgovora, diskusija i predavanja raspravljati o stvarnim u\u010dincima i granicama tih tehnologija: od robotice <a href=\"https:\/\/danikomunikacija.com\/speakers\/sophia-the-robot\" rel=\"nofollow noopener\" target=\"_blank\">Sophije<\/a> preko <a href=\"https:\/\/danikomunikacija.com\/speakers\/amber-case-powered-by-enna\" rel=\"nofollow noopener\" target=\"_blank\">kiborg-antropologinje<\/a> u glavnoj dvorani, sve do niza stru\u010dnjaka doma\u0107e industrije koji \u0107e poku\u0161ati odgovoriti na pitanja koja vi\u0161e nisu futuristi\u010dka, nego dio na\u0161e svakodnevice. Izdvajamo neke od tema.<\/p>\n\n<\/div><\/div>\n\n<\/section>\n\n\n<style type=\"text\/css\">\n    #content-block_d8f9167528852bf95abdf1355b23fd20 {\n        \/* Add styles that use ACF values here *\/\n    }\n\n    #content-block_d8f9167528852bf95abdf1355b23fd20a {\n        \/* Add styles that use ACF values here *\/\n        color: ;\n    }\n<\/style>\n\n\n<section id=\"content-block_d8f9167528852bf95abdf1355b23fd20\" class=\"position-relative flex items-end bg-bg-white \ncontent text-left top bg-white\"\nstyle=\"margin: var(--space-md) 0\"\n>\n\n\n<div class=\"container max-width-lg position-relative z-index-1\n                                            padding-y-                                        \" style=\"max-width:\n                                        var(--max-width-md)                                    \">\n    <div class=\"acf-innerblocks-container\">\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1366\" src=\"https:\/\/after5.hr\/wp-content\/uploads\/2025\/04\/Atmosfera-Dana-komunikacija-2-foto-Matija-Habljak-PIXSELL.jpg\" alt=\"\" class=\"wp-image-132377\" style=\"object-fit:cover\" srcset=\"https:\/\/after5.hr\/wp-content\/uploads\/2025\/04\/Atmosfera-Dana-komunikacija-2-foto-Matija-Habljak-PIXSELL.jpg 2048w, https:\/\/after5.hr\/wp-content\/uploads\/2025\/04\/Atmosfera-Dana-komunikacija-2-foto-Matija-Habljak-PIXSELL-300x200.jpg 300w, https:\/\/after5.hr\/wp-content\/uploads\/2025\/04\/Atmosfera-Dana-komunikacija-2-foto-Matija-Habljak-PIXSELL-1024x683.jpg 1024w, https:\/\/after5.hr\/wp-content\/uploads\/2025\/04\/Atmosfera-Dana-komunikacija-2-foto-Matija-Habljak-PIXSELL-768x512.jpg 768w, https:\/\/after5.hr\/wp-content\/uploads\/2025\/04\/Atmosfera-Dana-komunikacija-2-foto-Matija-Habljak-PIXSELL-1536x1025.jpg 1536w, https:\/\/after5.hr\/wp-content\/uploads\/2025\/04\/Atmosfera-Dana-komunikacija-2-foto-Matija-Habljak-PIXSELL-525x350.jpg 525w, https:\/\/after5.hr\/wp-content\/uploads\/2025\/04\/Atmosfera-Dana-komunikacija-2-foto-Matija-Habljak-PIXSELL-710x474.jpg 710w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/figure>\n\n<\/div><\/div>\n\n<\/section>\n\n\n<style type=\"text\/css\">\n    #content-block_0e661989cc9866df4efc7a6c816a4dc9 {\n        \/* Add styles that use ACF values here *\/\n    }\n\n    #content-block_0e661989cc9866df4efc7a6c816a4dc9a {\n        \/* Add styles that use ACF values here *\/\n        color: ;\n    }\n<\/style>\n\n\n<section id=\"content-block_0e661989cc9866df4efc7a6c816a4dc9\" class=\"position-relative flex items-end bg-bg-white \ncontent text-left full top bg-white\"\nstyle=\"margin: var(--space-md) 0\"\n>\n\n\n<div class=\"container max-width-lg position-relative z-index-1\n                                            padding-y-                                        \" style=\"max-width:\n                                        var(--max-width-md)                                    \">\n    <div class=\"acf-innerblocks-container\">\n\n<p><strong>IAB CROATIA\u2019S PPP: THE DECADE WE LEARNED THERE IS NO SUCH THING AS ONLINE PRIVACY powered by O\u017dUJSKO PIVO<\/strong><\/p>\n\n\n\n<p>Sje\u0107ate li se vremena kad smo mislili da su na\u0161i podaci privatni? Kako nam razvoj alata umjetne inteligencije mijenja percepciju privatnosti \u2013 i jesmo li jednostavno prihvatili da je nadzor <a href=\"https:\/\/danikomunikacija.com\/speakers\/iab-croatias-ppp-powered-by-ozujsko-pivo-the-decade-we-learned-there-is-no-such-thing-as-online-privacy\" rel=\"nofollow noopener\" target=\"_blank\">cijena koju pla\u0107amo za sve <em>besplatne<\/em> sadr\u017eaje u kojima u\u017eivamo<\/a>? Upravo o promjeni shva\u0107anja privatnosti u digitalnom dobu razgovarat \u0107e se u neformalnoj i opu\u0161tenoj raspravi bez filtera, a razgovor \u0107e predvoditi <strong>Mario Fran\u010de\u0161evi\u0107<\/strong> (Osniva\u010d\/CEO, SeekandHit), <strong>Sa\u0161a Milinovi\u0107<\/strong> (direktor digitala, OMD), <strong>Marko Mike\u0161<\/strong> (Client Solution Manager Lead, Aleph), <strong>Sonja Stahor Ga\u0161par<\/strong> (direktorica digitalnog poslovanja, JGL), <strong>Tihana Ana Relji\u0107<\/strong> (odvjetnica-partnerica, REZIME, odvjetni\u010dko dru\u0161tvo) i <strong>Zoran Savin<\/strong> (CEO, IAB Slovenija).<\/p>\n\n<\/div><\/div>\n\n<\/section>\n\n\n<style type=\"text\/css\">\n    #content-block_d8f9167528852bf95abdf1355b23fd20 {\n        \/* Add styles that use ACF values here *\/\n    }\n\n    #content-block_d8f9167528852bf95abdf1355b23fd20a {\n        \/* Add styles that use ACF values here *\/\n        color: ;\n    }\n<\/style>\n\n\n<section id=\"content-block_d8f9167528852bf95abdf1355b23fd20\" class=\"position-relative flex items-end bg-bg-white \ncontent text-left top bg-white\"\nstyle=\"margin: var(--space-md) 0\"\n>\n\n\n<div class=\"container max-width-lg position-relative z-index-1\n                                            padding-y-                                        \" style=\"max-width:\n                                        var(--max-width-md)                                    \">\n    <div class=\"acf-innerblocks-container\">\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2223\" height=\"1390\" src=\"https:\/\/after5.hr\/wp-content\/uploads\/2025\/04\/1-IAB-Croatias-PPP-The-Decade-We-Learned-There-Is-No-Such-Thing-As-Online-Privacy-powered-by-Ozujsko-pivo.jpg\" alt=\"\" class=\"wp-image-132370\" style=\"object-fit:cover\" srcset=\"https:\/\/after5.hr\/wp-content\/uploads\/2025\/04\/1-IAB-Croatias-PPP-The-Decade-We-Learned-There-Is-No-Such-Thing-As-Online-Privacy-powered-by-Ozujsko-pivo.jpg 2223w, https:\/\/after5.hr\/wp-content\/uploads\/2025\/04\/1-IAB-Croatias-PPP-The-Decade-We-Learned-There-Is-No-Such-Thing-As-Online-Privacy-powered-by-Ozujsko-pivo-300x188.jpg 300w, https:\/\/after5.hr\/wp-content\/uploads\/2025\/04\/1-IAB-Croatias-PPP-The-Decade-We-Learned-There-Is-No-Such-Thing-As-Online-Privacy-powered-by-Ozujsko-pivo-1024x640.jpg 1024w, https:\/\/after5.hr\/wp-content\/uploads\/2025\/04\/1-IAB-Croatias-PPP-The-Decade-We-Learned-There-Is-No-Such-Thing-As-Online-Privacy-powered-by-Ozujsko-pivo-768x480.jpg 768w, https:\/\/after5.hr\/wp-content\/uploads\/2025\/04\/1-IAB-Croatias-PPP-The-Decade-We-Learned-There-Is-No-Such-Thing-As-Online-Privacy-powered-by-Ozujsko-pivo-1536x960.jpg 1536w, https:\/\/after5.hr\/wp-content\/uploads\/2025\/04\/1-IAB-Croatias-PPP-The-Decade-We-Learned-There-Is-No-Such-Thing-As-Online-Privacy-powered-by-Ozujsko-pivo-2048x1281.jpg 2048w, https:\/\/after5.hr\/wp-content\/uploads\/2025\/04\/1-IAB-Croatias-PPP-The-Decade-We-Learned-There-Is-No-Such-Thing-As-Online-Privacy-powered-by-Ozujsko-pivo-560x350.jpg 560w, https:\/\/after5.hr\/wp-content\/uploads\/2025\/04\/1-IAB-Croatias-PPP-The-Decade-We-Learned-There-Is-No-Such-Thing-As-Online-Privacy-powered-by-Ozujsko-pivo-710x444.jpg 710w\" sizes=\"auto, (max-width: 2223px) 100vw, 2223px\" \/><\/figure>\n\n<\/div><\/div>\n\n<\/section>\n\n\n<style type=\"text\/css\">\n    #content-block_0e661989cc9866df4efc7a6c816a4dc9 {\n        \/* Add styles that use ACF values here *\/\n    }\n\n    #content-block_0e661989cc9866df4efc7a6c816a4dc9a {\n        \/* Add styles that use ACF values here *\/\n        color: ;\n    }\n<\/style>\n\n\n<section id=\"content-block_0e661989cc9866df4efc7a6c816a4dc9\" class=\"position-relative flex items-end bg-bg-white \ncontent text-left full top bg-white\"\nstyle=\"margin: var(--space-md) 0\"\n>\n\n\n<div class=\"container max-width-lg position-relative z-index-1\n                                            padding-y-                                        \" style=\"max-width:\n                                        var(--max-width-md)                                    \">\n    <div class=\"acf-innerblocks-container\">\n\n<p><strong>WILL AI ACTUALLY PAY OFF? AI MEETS ROI \u2014 powered by RAIFFEISEN HRVATSKA<\/strong><\/p>\n\n\n\n<p>Umjetna inteligencija obe\u0107ava sve \u2014 od pove\u0107anja profita i operativne u\u010dinkovitosti do redefiniranja tr\u017ei\u0161nih pravila. No, pitanje koje se sve \u010de\u0161\u0107e pojavljuje je: <a href=\"https:\/\/www.danikomunikacija.com\/speakers\/will-ai-actually-pay-off-ai-meets-roi-powered-by-raiffeisen-hrvatska\" rel=\"nofollow noopener\" target=\"_blank\">donosi li AI stvarnu vrijednost ili samo uljep\u0161ane prezentacije<\/a>? Gdje je stvarni povrat ulaganja \u2014 u inovaciji, optimizaciji ili mo\u017eda samo u pametnom brendiranju budu\u0107nosti? Na to \u0107e pitanje poku\u0161ati odgovoriti <strong>Dalibor Kova\u010devi\u0107<\/strong> (direktor IT odjela, Raiffeisen Hrvatska), <strong>Roni Kert<\/strong> (direktor prodaje i marketinga, Bugatti Rimac) i <strong>Hajdi \u0106enan<\/strong> (Community Ambassador, AG2) u razgovoru koji \u0107e moderirati <strong>Roko Kalafati\u0107<\/strong> (voditelj videosadr\u017eaja i voditelj podcasta, Lider Media), te fokus dr\u017eati na onom najva\u017enijem \u2014 konkretnim rezultatima, a ne samo najglasnijim buzzwordima.<\/p>\n\n<\/div><\/div>\n\n<\/section>\n\n\n<style type=\"text\/css\">\n    #content-block_d8f9167528852bf95abdf1355b23fd20 {\n        \/* Add styles that use ACF values here *\/\n    }\n\n    #content-block_d8f9167528852bf95abdf1355b23fd20a {\n        \/* Add styles that use ACF values here *\/\n        color: ;\n    }\n<\/style>\n\n\n<section id=\"content-block_d8f9167528852bf95abdf1355b23fd20\" class=\"position-relative flex items-end bg-bg-white \ncontent text-left top bg-white\"\nstyle=\"margin: var(--space-md) 0\"\n>\n\n\n<div class=\"container max-width-lg position-relative z-index-1\n                                            padding-y-                                        \" style=\"max-width:\n                                        var(--max-width-md)                                    \">\n    <div class=\"acf-innerblocks-container\">\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2223\" height=\"1390\" src=\"https:\/\/after5.hr\/wp-content\/uploads\/2025\/04\/2-Will-AI-Actually-Pay-Off-AI-Meets-ROI-powered-by-Raiffeisen-Hrvatska.jpg\" alt=\"\" class=\"wp-image-132371\" style=\"object-fit:cover\" srcset=\"https:\/\/after5.hr\/wp-content\/uploads\/2025\/04\/2-Will-AI-Actually-Pay-Off-AI-Meets-ROI-powered-by-Raiffeisen-Hrvatska.jpg 2223w, https:\/\/after5.hr\/wp-content\/uploads\/2025\/04\/2-Will-AI-Actually-Pay-Off-AI-Meets-ROI-powered-by-Raiffeisen-Hrvatska-300x188.jpg 300w, https:\/\/after5.hr\/wp-content\/uploads\/2025\/04\/2-Will-AI-Actually-Pay-Off-AI-Meets-ROI-powered-by-Raiffeisen-Hrvatska-1024x640.jpg 1024w, https:\/\/after5.hr\/wp-content\/uploads\/2025\/04\/2-Will-AI-Actually-Pay-Off-AI-Meets-ROI-powered-by-Raiffeisen-Hrvatska-768x480.jpg 768w, https:\/\/after5.hr\/wp-content\/uploads\/2025\/04\/2-Will-AI-Actually-Pay-Off-AI-Meets-ROI-powered-by-Raiffeisen-Hrvatska-1536x960.jpg 1536w, https:\/\/after5.hr\/wp-content\/uploads\/2025\/04\/2-Will-AI-Actually-Pay-Off-AI-Meets-ROI-powered-by-Raiffeisen-Hrvatska-2048x1281.jpg 2048w, https:\/\/after5.hr\/wp-content\/uploads\/2025\/04\/2-Will-AI-Actually-Pay-Off-AI-Meets-ROI-powered-by-Raiffeisen-Hrvatska-560x350.jpg 560w, https:\/\/after5.hr\/wp-content\/uploads\/2025\/04\/2-Will-AI-Actually-Pay-Off-AI-Meets-ROI-powered-by-Raiffeisen-Hrvatska-710x444.jpg 710w\" sizes=\"auto, (max-width: 2223px) 100vw, 2223px\" \/><\/figure>\n\n<\/div><\/div>\n\n<\/section>\n\n\n<style type=\"text\/css\">\n    #content-block_0e661989cc9866df4efc7a6c816a4dc9 {\n        \/* Add styles that use ACF values here *\/\n    }\n\n    #content-block_0e661989cc9866df4efc7a6c816a4dc9a {\n        \/* Add styles that use ACF values here *\/\n        color: ;\n    }\n<\/style>\n\n\n<section id=\"content-block_0e661989cc9866df4efc7a6c816a4dc9\" class=\"position-relative flex items-end bg-bg-white \ncontent text-left full top bg-white\"\nstyle=\"margin: var(--space-md) 0\"\n>\n\n\n<div class=\"container max-width-lg position-relative z-index-1\n                                            padding-y-                                        \" style=\"max-width:\n                                        var(--max-width-md)                                    \">\n    <div class=\"acf-innerblocks-container\">\n\n<p><strong>VOX POPULI: PREDICTIONS &amp; TRENDSPOTTING<\/strong><\/p>\n\n\n\n<p>Bez uljep\u0161avanja i bez kristalne kugle, <a href=\"https:\/\/danikomunikacija.com\/speakers\/vox-populi-predictions-trendspotting\" rel=\"nofollow noopener\" target=\"_blank\">ulazimo u sr\u017e trendova koji nas \u010dekaju iza ugla<\/a>: od AI histerije i kraja kola\u010di\u0107a do eksplozije novih medijskih formata i vje\u010dne potrage za sljede\u0107im najve\u0107im trendom. Svoja predvi\u0111anja i nefiltrirane uvide podijelit \u0107e <strong>Nikola Vrdoljak<\/strong> (direktor, 404 \/ partner, Myty Group), <strong>Neboj\u0161a Grba\u010di\u0107<\/strong> (suosniva\u010d, (re)kreativni direktor, Cvoke) i <strong>Kre\u0161imir Macan<\/strong> (fri\u0161ki podcaster i komunikacijski savjetnik, \u0160pica s Macanom) u razgovoru koji \u0107e moderirati <strong>Dunja Ivana Ballon<\/strong> (direktorica HURA-e, IAB-a Croatia i Dana komunikacija). O\u010dekujte iskrene odgovore, hrabre stavove i format u kojem je sve dozvoljeno \u2013 osim neodlu\u010dnosti.<\/p>\n\n<\/div><\/div>\n\n<\/section>\n\n\n<style type=\"text\/css\">\n    #content-block_d8f9167528852bf95abdf1355b23fd20 {\n        \/* Add styles that use ACF values here *\/\n    }\n\n    #content-block_d8f9167528852bf95abdf1355b23fd20a {\n        \/* Add styles that use ACF values here *\/\n        color: ;\n    }\n<\/style>\n\n\n<section id=\"content-block_d8f9167528852bf95abdf1355b23fd20\" class=\"position-relative flex items-end bg-bg-white \ncontent text-left top bg-white\"\nstyle=\"margin: var(--space-md) 0\"\n>\n\n\n<div class=\"container max-width-lg position-relative z-index-1\n                                            padding-y-                                        \" style=\"max-width:\n                                        var(--max-width-md)                                    \">\n    <div class=\"acf-innerblocks-container\">\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2223\" height=\"1390\" src=\"https:\/\/after5.hr\/wp-content\/uploads\/2025\/04\/3-Vox-Populi-Predictions-Trendspotting-by-IAB-Croatia.jpg\" alt=\"\" class=\"wp-image-132372\" style=\"object-fit:cover\" srcset=\"https:\/\/after5.hr\/wp-content\/uploads\/2025\/04\/3-Vox-Populi-Predictions-Trendspotting-by-IAB-Croatia.jpg 2223w, https:\/\/after5.hr\/wp-content\/uploads\/2025\/04\/3-Vox-Populi-Predictions-Trendspotting-by-IAB-Croatia-300x188.jpg 300w, https:\/\/after5.hr\/wp-content\/uploads\/2025\/04\/3-Vox-Populi-Predictions-Trendspotting-by-IAB-Croatia-1024x640.jpg 1024w, https:\/\/after5.hr\/wp-content\/uploads\/2025\/04\/3-Vox-Populi-Predictions-Trendspotting-by-IAB-Croatia-768x480.jpg 768w, https:\/\/after5.hr\/wp-content\/uploads\/2025\/04\/3-Vox-Populi-Predictions-Trendspotting-by-IAB-Croatia-1536x960.jpg 1536w, https:\/\/after5.hr\/wp-content\/uploads\/2025\/04\/3-Vox-Populi-Predictions-Trendspotting-by-IAB-Croatia-2048x1281.jpg 2048w, https:\/\/after5.hr\/wp-content\/uploads\/2025\/04\/3-Vox-Populi-Predictions-Trendspotting-by-IAB-Croatia-560x350.jpg 560w, https:\/\/after5.hr\/wp-content\/uploads\/2025\/04\/3-Vox-Populi-Predictions-Trendspotting-by-IAB-Croatia-710x444.jpg 710w\" sizes=\"auto, (max-width: 2223px) 100vw, 2223px\" \/><\/figure>\n\n<\/div><\/div>\n\n<\/section>\n\n\n<style type=\"text\/css\">\n    #content-block_0e661989cc9866df4efc7a6c816a4dc9 {\n        \/* Add styles that use ACF values here *\/\n    }\n\n    #content-block_0e661989cc9866df4efc7a6c816a4dc9a {\n        \/* Add styles that use ACF values here *\/\n        color: ;\n    }\n<\/style>\n\n\n<section id=\"content-block_0e661989cc9866df4efc7a6c816a4dc9\" class=\"position-relative flex items-end bg-bg-white \ncontent text-left full top bg-white\"\nstyle=\"margin: var(--space-md) 0\"\n>\n\n\n<div class=\"container max-width-lg position-relative z-index-1\n                                            padding-y-                                        \" style=\"max-width:\n                                        var(--max-width-md)                                    \">\n    <div class=\"acf-innerblocks-container\">\n\n<p><strong>IS BIGGER BETTER? II BY IAB CROATIA<\/strong><\/p>\n\n\n\n<p>U svijetu velikih kompanija, <a href=\"https:\/\/danikomunikacija.com\/speakers\/is-bigger-better-ii-by-iab-croatia\" rel=\"nofollow noopener\" target=\"_blank\">komunikacija nije samo preno\u0161enje poruke<\/a> \u2014 to je strate\u0161ki plan u kojem se mora balansirati izme\u0111u bud\u017eeta, dosega, interne i eksterne komunikacije. <strong><em>Is Bigger Better? II by IAB Croatia<\/em><\/strong> otvara pitanje vrijedi li ona stara <em>\u0161to vi\u0161e, to bolje<\/em> kad je rije\u010d o komunikaciji i velikim sustavima, a svoja \u0107e iskustva i stavove podijeliti <strong>Marija Frani\u0107<\/strong> (rukovoditeljica Sektora korporativnih komunikacija, Kaufland), <strong>Ema Huski\u0107<\/strong> (voditeljica marketinga, Mastercard), <strong>Tamara Karagity<\/strong> (direktorica Korporativnih komunikacija i marketinga INA Grupe) te <strong>David Flam<\/strong> (direktor marketinga, Maistra Hospitality Group) u razgovoru koji \u0107e moderirati <strong>Ivana Krajinovi\u0107<\/strong> (direktorica, Ve\u010dernji list).<\/p>\n\n<\/div><\/div>\n\n<\/section>\n\n\n<style type=\"text\/css\">\n    #content-block_d8f9167528852bf95abdf1355b23fd20 {\n        \/* Add styles that use ACF values here *\/\n    }\n\n    #content-block_d8f9167528852bf95abdf1355b23fd20a {\n        \/* Add styles that use ACF values here *\/\n        color: ;\n    }\n<\/style>\n\n\n<section id=\"content-block_d8f9167528852bf95abdf1355b23fd20\" class=\"position-relative flex items-end bg-bg-white \ncontent text-left top bg-white\"\nstyle=\"margin: var(--space-md) 0\"\n>\n\n\n<div class=\"container max-width-lg position-relative z-index-1\n                                            padding-y-                                        \" style=\"max-width:\n                                        var(--max-width-md)                                    \">\n    <div class=\"acf-innerblocks-container\">\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"556\" height=\"348\" src=\"https:\/\/after5.hr\/wp-content\/uploads\/2025\/04\/4-Is-Bigger-Better-II-by-IAB-Croatia.png\" alt=\"\" class=\"wp-image-132373\" style=\"object-fit:cover;width:745px;height:auto\" srcset=\"https:\/\/after5.hr\/wp-content\/uploads\/2025\/04\/4-Is-Bigger-Better-II-by-IAB-Croatia.png 556w, https:\/\/after5.hr\/wp-content\/uploads\/2025\/04\/4-Is-Bigger-Better-II-by-IAB-Croatia-300x188.png 300w\" sizes=\"auto, (max-width: 556px) 100vw, 556px\" \/><\/figure>\n\n<\/div><\/div>\n\n<\/section>\n\n\n<style type=\"text\/css\">\n    #content-block_0e661989cc9866df4efc7a6c816a4dc9 {\n        \/* Add styles that use ACF values here *\/\n    }\n\n    #content-block_0e661989cc9866df4efc7a6c816a4dc9a {\n        \/* Add styles that use ACF values here *\/\n        color: ;\n    }\n<\/style>\n\n\n<section id=\"content-block_0e661989cc9866df4efc7a6c816a4dc9\" class=\"position-relative flex items-end bg-bg-white \ncontent text-left full top bg-white\"\nstyle=\"margin: var(--space-md) 0\"\n>\n\n\n<div class=\"container max-width-lg position-relative z-index-1\n                                            padding-y-                                        \" style=\"max-width:\n                                        var(--max-width-md)                                    \">\n    <div class=\"acf-innerblocks-container\">\n\n<p><strong>AI BEYOND THE HYPE: STRATEGIC PR BEFORE SHINY TOOLS<\/strong><strong><\/strong><\/p>\n\n\n\n<p>U svijetu u kojem se gotovo svakodnevno pojavljuju novi \u201erevolucionarni\u201c AI alati, lako je izgubiti fokus i juriti za tehnologijom umjesto za stvarnim vrijednostima. No, kako isti\u010de <strong>Dawid Adach<\/strong> (suosniva\u010d, CogniVis.ai, Forbes 30 Under 30 te iskusni me\u0111unarodni predava\u010d), istinska inovacija u strate\u0161koj komunikaciji ne po\u010dinje s najnovijim softverom \u2013 ve\u0107 s pravim pitanjem koje \u017eelimo rije\u0161iti. Upravo \u0107e Adach na Danima komunikacija odr\u017eati inspirativno predavanje <a href=\"https:\/\/danikomunikacija.com\/speakers\/ai-beyond-the-hype-strategic-pr-before-shiny-tools\" rel=\"nofollow noopener\" target=\"_blank\">s konkretnim primjerima integracije umjetne inteligencije u odnose s javno\u0161\u0107u, marketing i \u0161ire<\/a>. Nakon predavanja uslijedit \u0107e interaktivni Q&amp;A s predava\u010dem, koji \u0107e voditi <strong>Kristina Laco<\/strong> (direktorica, Komunikacijski ured Coli\u0107, Laco i partneri), s ciljem produbljivanja razgovora o stvarnim mogu\u0107nostima (i ograni\u010denjima) AI-ja u komunikacijama.<\/p>\n\n<\/div><\/div>\n\n<\/section>\n\n\n<style type=\"text\/css\">\n    #content-block_d8f9167528852bf95abdf1355b23fd20 {\n        \/* Add styles that use ACF values here *\/\n    }\n\n    #content-block_d8f9167528852bf95abdf1355b23fd20a {\n        \/* Add styles that use ACF values here *\/\n        color: ;\n    }\n<\/style>\n\n\n<section id=\"content-block_d8f9167528852bf95abdf1355b23fd20\" class=\"position-relative flex items-end bg-bg-white \ncontent text-left top bg-white\"\nstyle=\"margin: var(--space-md) 0\"\n>\n\n\n<div class=\"container max-width-lg position-relative z-index-1\n                                            padding-y-                                        \" style=\"max-width:\n                                        var(--max-width-md)                                    \">\n    <div class=\"acf-innerblocks-container\">\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1228\" height=\"768\" src=\"https:\/\/after5.hr\/wp-content\/uploads\/2025\/04\/5-AI-Beyond-the-Hype-Strategic-PR-Before-Shiny-Tools.png\" alt=\"\" class=\"wp-image-132374\" style=\"object-fit:cover\" srcset=\"https:\/\/after5.hr\/wp-content\/uploads\/2025\/04\/5-AI-Beyond-the-Hype-Strategic-PR-Before-Shiny-Tools.png 1228w, https:\/\/after5.hr\/wp-content\/uploads\/2025\/04\/5-AI-Beyond-the-Hype-Strategic-PR-Before-Shiny-Tools-300x188.png 300w, https:\/\/after5.hr\/wp-content\/uploads\/2025\/04\/5-AI-Beyond-the-Hype-Strategic-PR-Before-Shiny-Tools-1024x640.png 1024w, https:\/\/after5.hr\/wp-content\/uploads\/2025\/04\/5-AI-Beyond-the-Hype-Strategic-PR-Before-Shiny-Tools-768x480.png 768w, https:\/\/after5.hr\/wp-content\/uploads\/2025\/04\/5-AI-Beyond-the-Hype-Strategic-PR-Before-Shiny-Tools-560x350.png 560w, https:\/\/after5.hr\/wp-content\/uploads\/2025\/04\/5-AI-Beyond-the-Hype-Strategic-PR-Before-Shiny-Tools-710x444.png 710w\" sizes=\"auto, (max-width: 1228px) 100vw, 1228px\" \/><\/figure>\n\n<\/div><\/div>\n\n<\/section>\n\n\n<style type=\"text\/css\">\n    #content-block_0e661989cc9866df4efc7a6c816a4dc9 {\n        \/* Add styles that use ACF values here *\/\n    }\n\n    #content-block_0e661989cc9866df4efc7a6c816a4dc9a {\n        \/* Add styles that use ACF values here *\/\n        color: ;\n    }\n<\/style>\n\n\n<section id=\"content-block_0e661989cc9866df4efc7a6c816a4dc9\" class=\"position-relative flex items-end bg-bg-white \ncontent text-left full top bg-white\"\nstyle=\"margin: var(--space-md) 0\"\n>\n\n\n<div class=\"container max-width-lg position-relative z-index-1\n                                            padding-y-                                        \" style=\"max-width:\n                                        var(--max-width-md)                                    \">\n    <div class=\"acf-innerblocks-container\">\n\n<p><strong>AI, IT &amp; ADVERTISING\u2019S RELATIONSHIP STATUS? IT\u2019S COMPLICATED. BY UNIT<\/strong><\/p>\n\n\n\n<p>AI, IT i ogla\u0161avanje u\u0161li su u kompleksnu vezu iz koje nitko ne izlazi neozlije\u0111en \u2013 ni kreativci ni developeri ni bud\u017eeti. <a href=\"https:\/\/danikomunikacija.com\/speakers\/ai-it-advertisings-relationship-status-its-complicated-by-cisex\" rel=\"nofollow noopener\" target=\"_blank\">\u0160to se dogodi kad strojevi poku\u0161aju biti umjetnici<\/a>, kad se podaci pretvaraju u storytelling, a dizajn postaje klju\u010d spajanja tehnologije i kreativnosti: revolucija ili samo lijepo zapakiran kaos? O toj ljubavnoj (i radnoj) dinamici razgovarat \u0107e <strong>Ivan Be\u0161li\u0107<\/strong> (glavni direktor za strategiju, Sofascore \/ predsjednik, UNIT), <strong>Josip Begi\u0107<\/strong> (izvr\u0161ni direktor, Lebesque) i <strong>Stjepan Zeli\u0107 <\/strong>(izvr\u0161ni direktor, Hypefy) uz moderaciju <strong>Martine Soka\u010d Sarage <\/strong>(direktorica, MSS Puls).<\/p>\n\n<\/div><\/div>\n\n<\/section>\n\n\n<style type=\"text\/css\">\n    #content-block_d8f9167528852bf95abdf1355b23fd20 {\n        \/* Add styles that use ACF values here *\/\n    }\n\n    #content-block_d8f9167528852bf95abdf1355b23fd20a {\n        \/* Add styles that use ACF values here *\/\n        color: ;\n    }\n<\/style>\n\n\n<section id=\"content-block_d8f9167528852bf95abdf1355b23fd20\" class=\"position-relative flex items-end bg-bg-white \ncontent text-left top bg-white\"\nstyle=\"margin: var(--space-md) 0\"\n>\n\n\n<div class=\"container max-width-lg position-relative z-index-1\n                                            padding-y-                                        \" style=\"max-width:\n                                        var(--max-width-md)                                    \">\n    <div class=\"acf-innerblocks-container\">\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"556\" height=\"348\" src=\"https:\/\/after5.hr\/wp-content\/uploads\/2025\/04\/6-AI-IT-Advertisings-Relationship-Status-Its-Complicated-by-UNIT-Croatia.png\" alt=\"\" class=\"wp-image-132376\" style=\"object-fit:cover;width:745px;height:auto\" srcset=\"https:\/\/after5.hr\/wp-content\/uploads\/2025\/04\/6-AI-IT-Advertisings-Relationship-Status-Its-Complicated-by-UNIT-Croatia.png 556w, https:\/\/after5.hr\/wp-content\/uploads\/2025\/04\/6-AI-IT-Advertisings-Relationship-Status-Its-Complicated-by-UNIT-Croatia-300x188.png 300w\" sizes=\"auto, (max-width: 556px) 100vw, 556px\" \/><\/figure>\n\n<\/div><\/div>\n\n<\/section>\n\n\n<style type=\"text\/css\">\n    #content-block_0e661989cc9866df4efc7a6c816a4dc9 {\n        \/* Add styles that use ACF values here *\/\n    }\n\n    #content-block_0e661989cc9866df4efc7a6c816a4dc9a {\n        \/* Add styles that use ACF values here *\/\n        color: ;\n    }\n<\/style>\n\n\n<section id=\"content-block_0e661989cc9866df4efc7a6c816a4dc9\" class=\"position-relative flex items-end bg-bg-white \ncontent text-left full top bg-white\"\nstyle=\"margin: var(--space-md) 0\"\n>\n\n\n<div class=\"container max-width-lg position-relative z-index-1\n                                            padding-y-                                        \" style=\"max-width:\n                                        var(--max-width-md)                                    \">\n    <div class=\"acf-innerblocks-container\">\n\n<p>Uz spomenute teme, mnogi \u0107e se programski sadr\u017eaji tako\u0111er baviti razli\u010ditim aspektima novih tehnologija, me\u0111u kojima su i <a href=\"https:\/\/danikomunikacija.com\/speakers\/from-witch-hunt-to-ai-lessons-from-yuval-noah-harari\" rel=\"nofollow noopener\" target=\"_blank\"><em>From Witch Hunt to AI: Lessons from Yuval Noah Harari<\/em><\/a>, <a href=\"https:\/\/danikomunikacija.com\/speakers\/protecting-children-in-the-digital-playground-by-unicef\" rel=\"nofollow noopener\" target=\"_blank\"><em>Protecting Children in the Digital Playground by UNICEF<\/em><\/a>, <a href=\"https:\/\/danikomunikacija.com\/speakers\/you-still-pretend-to-understand-blockchain-ux-ui-to-the-rescue-by-alice-in-blockchains\" rel=\"nofollow noopener\" target=\"_blank\"><em>You Still Pretend to Understand Blockchain? <\/em><em>UX\/UI to the Rescue! by Alice in Blockchains<\/em><\/a>, <a href=\"https:\/\/danikomunikacija.com\/speakers\/the-science-of-influence-why-media-agencies-are-more-powerful-than-ever\" rel=\"nofollow noopener\" target=\"_blank\"><em>The Science of Influence: Why Media Agencies Are More Powerful Than Ever<\/em><\/a>, <a href=\"https:\/\/danikomunikacija.com\/speakers\/ai-powered-bullshit-creativitys-future-or-digital-delusion-fight-by-croai\" rel=\"nofollow noopener\" target=\"_blank\"><em>AI-Powered Bullshit: Creativity\u2019s Future or Digital Delusion? Fight! by CroAI<\/em><\/a>. i drugi.<\/p>\n\n\n\n<p>Podsjetimo, uz sjajan doma\u0107i program, <a href=\"https:\/\/danikomunikacija.com\/speakers\" rel=\"nofollow noopener\" target=\"_blank\"><strong>najavljen je niz vode\u0107ih svjetskih lidera<\/strong><\/a> iz podru\u010dja kreativnosti, digitala, dizajna, pa\u017enje korisnika, pitchiranja, umjetne inteligencije i brojnih drugih tema.<\/p>\n\n\n\n<p>Svi\u00a0koji \u017eele biti dio ovog posebnog iskustva od 15. do 18. svibnja u Rovinju, informacije o sudjelovanju mogu prona\u0107i na\u00a0<a href=\"https:\/\/danikomunikacija.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>www.danikomunikacija.com<\/strong><\/a>.<\/p>\n\n\n\n<p><strong>FOTOGRAFIJE: PR, Matija Habljak\/PIXSELL<\/strong><\/p>\n\n<\/div><\/div>\n\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":132378,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6,34],"tags":[975],"class_list":["post-132369","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-zivot-prije-5","category-novosti","tag-promo"],"acf":[],"_links":{"self":[{"href":"https:\/\/after5.hr\/wp-json\/wp\/v2\/posts\/132369","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/after5.hr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/after5.hr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/after5.hr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/after5.hr\/wp-json\/wp\/v2\/comments?post=132369"}],"version-history":[{"count":3,"href":"https:\/\/after5.hr\/wp-json\/wp\/v2\/posts\/132369\/revisions"}],"predecessor-version":[{"id":132382,"href":"https:\/\/after5.hr\/wp-json\/wp\/v2\/posts\/132369\/revisions\/132382"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/after5.hr\/wp-json\/wp\/v2\/media\/132378"}],"wp:attachment":[{"href":"https:\/\/after5.hr\/wp-json\/wp\/v2\/media?parent=132369"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/after5.hr\/wp-json\/wp\/v2\/categories?post=132369"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/after5.hr\/wp-json\/wp\/v2\/tags?post=132369"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}