{"id":88307,"date":"2024-04-24T18:58:45","date_gmt":"2024-04-24T16:58:45","guid":{"rendered":"https:\/\/after5.hr\/?p=88307"},"modified":"2024-04-24T18:58:46","modified_gmt":"2024-04-24T16:58:46","slug":"gen-z-kupnja-marketing","status":"publish","type":"post","link":"https:\/\/after5.hr\/zivot-iza-5\/gen-z-kupnja-marketing\/","title":{"rendered":"Kako kupuje Gen Z: Beskona\u010dna petlja inspiracije, istra\u017eivanja, zajednice i lojalnosti"},"content":{"rendered":"\n<style type=\"text\/css\">\n    #content-block_2be0a840671c7ce667fbbd6f15a66460 {\n        \/* Add styles that use ACF values here *\/\n    }\n\n    #content-block_2be0a840671c7ce667fbbd6f15a66460a {\n        \/* Add styles that use ACF values here *\/\n        color: ;\n    }\n<\/style>\n\n\n<section id=\"content-block_2be0a840671c7ce667fbbd6f15a66460\" class=\"position-relative flex items-end bg-bg-white \ncontent text-center top bg-white\"\nstyle=\"margin: var(--space-md) 0\"\n>\n\n\n<div class=\"container max-width-lg position-relative z-index-1\n                                            padding-y-                                        \" style=\"max-width:\n                                        var(--max-width-md)                                    \">\n    <div class=\"acf-innerblocks-container\">\n\n<p class=\"has-default-font-size\"><em>Generacija Z odrasta s prioritetima, utjecajima i tehnologijama radikalno druga\u010dijima od prethodnih generacija pa je i otkrivanje na\u010dina njihove kupovine &#8220;u magli&#8221;. Primarno tr\u017ei\u0161te su <strong>dru\u0161tvene<\/strong> <strong>mre\u017ee<\/strong>, koje su ujedno i mjesto zabave, dru\u017eenja, platforma za u\u010denje i izvor vijesti, \u0161to zna\u010di da je kupovina pod utjecajem raznih mi\u0161ljenja i stavova. <\/em><\/p>\n\n\n\n<p class=\"has-default-font-size\"><em>Kako bi bolje razumjeli pomak koji se dogodio, <strong>Archrival<\/strong>, ameri\u010dka agencija za kulturu mladih, provela je u SAD-u kvalitativno i kvantitativno istra\u017eivanje me\u0111u gen Z-evcima (13-25) i njihovim kolegama <a href=\"https:\/\/after5.hr\/zivot-prije-5\/peak-milenijalci\/\">milenijalcima<\/a> (26-40), a Vogue Business prenio je rezultate istra\u017eivanja. <\/em><\/p>\n\n\n\n<p class=\"has-default-font-size\"><em>Pripadnika <a href=\"https:\/\/after5.hr\/zivot-iza-5\/grupni-chatovi-gen-z\/\">generacije Z<\/a> bilo je 750, milenijalaca 250 te su provedene i fokus grupe s desecima pripadnika generacije Z. Na temelju dobivenih podataka, otkrili su da je dana\u0161nja potro\u0161nja <strong>beskona\u010dna petlja inspiracije, istra\u017eivanja, zajednice i lojalnosti<\/strong>. Posljedi\u010dno, brendovi koje Gen Z voli su oni koji stvaraju sadr\u017eaj i proizvode koji dodiruje svaku od tih to\u010daka.<\/em><\/p>\n\n<\/div><\/div>\n\n<\/section>\n\n\n<style type=\"text\/css\">\n    #content-block_0592106726fbf48239794b13be19529f {\n        \/* Add styles that use ACF values here *\/\n    }\n\n    #content-block_0592106726fbf48239794b13be19529fa {\n        \/* Add styles that use ACF values here *\/\n        color: ;\n    }\n<\/style>\n\n\n<section id=\"content-block_0592106726fbf48239794b13be19529f\" class=\"position-relative flex items-end bg-bg-white \ncontent text-left top bg-white\"\nstyle=\"margin: var(--space-lg) 0\"\n>\n\n\n<div class=\"container max-width-lg position-relative z-index-1\n                                            padding-y-                                        \" style=\"max-width:\n                                        var(--max-width-md)                                    \">\n    <div class=\"acf-innerblocks-container\">\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1927\" height=\"2560\" src=\"https:\/\/after5.hr\/wp-content\/uploads\/2024\/04\/pexels-polina-tankilevitch-6988520-min-scaled.jpg\" alt=\"\" class=\"wp-image-88318\" style=\"width:700px;height:undefinedpx\" srcset=\"https:\/\/after5.hr\/wp-content\/uploads\/2024\/04\/pexels-polina-tankilevitch-6988520-min-scaled.jpg 1927w, https:\/\/after5.hr\/wp-content\/uploads\/2024\/04\/pexels-polina-tankilevitch-6988520-min-226x300.jpg 226w, https:\/\/after5.hr\/wp-content\/uploads\/2024\/04\/pexels-polina-tankilevitch-6988520-min-771x1024.jpg 771w, https:\/\/after5.hr\/wp-content\/uploads\/2024\/04\/pexels-polina-tankilevitch-6988520-min-768x1020.jpg 768w, https:\/\/after5.hr\/wp-content\/uploads\/2024\/04\/pexels-polina-tankilevitch-6988520-min-1156x1536.jpg 1156w, https:\/\/after5.hr\/wp-content\/uploads\/2024\/04\/pexels-polina-tankilevitch-6988520-min-1541x2048.jpg 1541w, https:\/\/after5.hr\/wp-content\/uploads\/2024\/04\/pexels-polina-tankilevitch-6988520-min-263x350.jpg 263w, https:\/\/after5.hr\/wp-content\/uploads\/2024\/04\/pexels-polina-tankilevitch-6988520-min-710x943.jpg 710w\" sizes=\"(max-width: 1927px) 100vw, 1927px\" \/><\/figure>\n\n<\/div><\/div>\n\n<\/section>\n\n\n<style type=\"text\/css\">\n    #content-block_0592106726fbf48239794b13be19529f {\n        \/* Add styles that use ACF values here *\/\n    }\n\n    #content-block_0592106726fbf48239794b13be19529fa {\n        \/* Add styles that use ACF values here *\/\n        color: ;\n    }\n<\/style>\n\n\n<section id=\"content-block_0592106726fbf48239794b13be19529f\" class=\"position-relative flex items-end bg-bg-white \ncontent text-left top bg-white\"\nstyle=\"margin: var(--space-lg) 0\"\n>\n\n\n<div class=\"container max-width-lg position-relative z-index-1\n                                            padding-y-                                        \" style=\"max-width:\n                                        var(--max-width-md)                                    \">\n    <div class=\"acf-innerblocks-container\">\n\n<h2 class=\"wp-block-heading has-text-align-center has-large-font-size\">Kako kupuje Gen Z?<\/h2>\n\n<\/div><\/div>\n\n<\/section>\n\n\n<style type=\"text\/css\">\n    #content-block_b27febe6de41e66aa06e1a22f4e0e440 {\n        \/* Add styles that use ACF values here *\/\n    }\n\n    #content-block_b27febe6de41e66aa06e1a22f4e0e440a {\n        \/* Add styles that use ACF values here *\/\n        color: ;\n    }\n<\/style>\n\n\n<section id=\"content-block_b27febe6de41e66aa06e1a22f4e0e440\" class=\"position-relative flex items-end bg-bg-white \ncontent text-left full top bg-white\"\nstyle=\"margin: var(--space-lg) 0\"\n>\n\n\n<div class=\"container max-width-lg position-relative z-index-1\n                                            padding-y-                                        \" style=\"max-width:\n                                        var(--max-width-md)                                    \">\n    <div class=\"acf-innerblocks-container\">\n\n<p>Za mlade potro\u0161a\u010de, dru\u0161tvene su mre\u017ee <strong>glavni izvor inspiracije <\/strong>za kupovinu kada su u pitanju moda i <em>beauty.<\/em> Globalno gledano, tri od deset pripadnika generacije Z koristi dru\u0161tvene mre\u017ee kao izvor inspiracije, \u0161to je 11% vi\u0161e od ijedne druge generacije. Prema podacima Archrivala, 77% Gen Z-jevaca i 79% milenijalaca u SAD-u aktivno tra\u017ei inspiraciju za stil barem jedno mjese\u010dno, pri \u010demu gotovo polovica tu inspiraciju tra\u017ei na dru\u0161tvenim mre\u017eama. Kada im je postavljeno pitanje gdje se informiraju o novitetima, brendovima, proizvodima i iskustvima, video je neprikosnoven: <strong>YouTube<\/strong> je najpopularnija platforma me\u0111u pripadnicima generacije Z, slijedi TikTok, a zatim Instagram.<\/p>\n\n<\/div><\/div>\n\n<\/section>\n\n\n<style type=\"text\/css\">\n    #content-block_b27febe6de41e66aa06e1a22f4e0e440 {\n        \/* Add styles that use ACF values here *\/\n    }\n\n    #content-block_b27febe6de41e66aa06e1a22f4e0e440a {\n        \/* Add styles that use ACF values here *\/\n        color: ;\n    }\n<\/style>\n\n\n<section id=\"content-block_b27febe6de41e66aa06e1a22f4e0e440\" class=\"position-relative flex items-end bg-bg-white \ncontent text-left full top bg-white\"\nstyle=\"margin: var(--space-lg) 0\"\n>\n\n\n<div class=\"container max-width-lg position-relative z-index-1\n                                            padding-y-                                        \" style=\"max-width:\n                                        var(--max-width-md)                                    \">\n    <div class=\"acf-innerblocks-container\">\n\n<p>Budu\u0107i da mladi konzumiraju vi\u0161e sadr\u017eaja nego ikad dosad, brendovima se sve te\u017ee probiti. \u010cak se 80% Gen Z-jevaca sla\u017ee da su izlo\u017eeni brendovima i ogla\u0161avanju vi\u0161e nego bilo koja druga generacija, prema podacima Archrivala. Kratki video-formati, uklju\u010duju\u0107i TikTok, jedan od najmo\u0107nijih kanala inspiracije za Gen Z, vrlo su nepredvidljivi. <strong>Ben<\/strong> <strong>Harms<\/strong>, <em>chief growth officer<\/em> u Archrivalu za <a href=\"https:\/\/www.voguebusiness.com\/story\/consumers\/gen-z-broke-the-marketing-funnel\" rel=\"nofollow noopener\" target=\"_blank\">Vogue Business<\/a> je rekao:<\/p>\n\n\n\n<p><em>&#8220;Gen Z odrasta u vremenu u kojem su neprestano bombardirani sadr\u017eajem i informacijama putem dru\u0161tvenih mre\u017ea. Zato smatraju da je inspiracija temeljni dio iskustva kojeg do\u017eivljavaju, \u010dak i da je jezgra njihovog identiteta. Izazov za brendove je pru\u017eiti im tu inspiraciju na pravi na\u010din, u pravim trenucima.&#8221;<\/em><\/p>\n\n<\/div><\/div>\n\n<\/section>\n\n\n<style type=\"text\/css\">\n    #content-block_b27febe6de41e66aa06e1a22f4e0e440 {\n        \/* Add styles that use ACF values here *\/\n    }\n\n    #content-block_b27febe6de41e66aa06e1a22f4e0e440a {\n        \/* Add styles that use ACF values here *\/\n        color: ;\n    }\n<\/style>\n\n\n<section id=\"content-block_b27febe6de41e66aa06e1a22f4e0e440\" class=\"position-relative flex items-end bg-bg-white \ncontent text-left full top bg-white\"\nstyle=\"margin: var(--space-lg) 0\"\n>\n\n\n<div class=\"container max-width-lg position-relative z-index-1\n                                            padding-y-                                        \" style=\"max-width:\n                                        var(--max-width-md)                                    \">\n    <div class=\"acf-innerblocks-container\">\n\n<p class=\"has-text-align-center\"><strong>Njih \u010dak 71% ka\u017ee kako su uvijek otvoreni za otkrivanje novih brendova. No, postavlja se pitanje: kako brendovi mogu dose\u0107i mlade ljude i inspirirati ih na kupovinu?<\/strong><\/p>\n\n<\/div><\/div>\n\n<\/section>\n\n\n<style type=\"text\/css\">\n    #content-block_0592106726fbf48239794b13be19529f {\n        \/* Add styles that use ACF values here *\/\n    }\n\n    #content-block_0592106726fbf48239794b13be19529fa {\n        \/* Add styles that use ACF values here *\/\n        color: ;\n    }\n<\/style>\n\n\n<section id=\"content-block_0592106726fbf48239794b13be19529f\" class=\"position-relative flex items-end bg-bg-white \ncontent text-left top bg-white\"\nstyle=\"margin: var(--space-lg) 0\"\n>\n\n\n<div class=\"container max-width-lg position-relative z-index-1\n                                            padding-y-                                        \" style=\"max-width:\n                                        var(--max-width-md)                                    \">\n    <div class=\"acf-innerblocks-container\">\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"2560\" src=\"https:\/\/after5.hr\/wp-content\/uploads\/2024\/04\/pexels-polina-tankilevitch-6988724-min-scaled.jpg\" alt=\"\" class=\"wp-image-88320\" srcset=\"https:\/\/after5.hr\/wp-content\/uploads\/2024\/04\/pexels-polina-tankilevitch-6988724-min-scaled.jpg 1920w, https:\/\/after5.hr\/wp-content\/uploads\/2024\/04\/pexels-polina-tankilevitch-6988724-min-225x300.jpg 225w, https:\/\/after5.hr\/wp-content\/uploads\/2024\/04\/pexels-polina-tankilevitch-6988724-min-768x1024.jpg 768w, https:\/\/after5.hr\/wp-content\/uploads\/2024\/04\/pexels-polina-tankilevitch-6988724-min-1152x1536.jpg 1152w, https:\/\/after5.hr\/wp-content\/uploads\/2024\/04\/pexels-polina-tankilevitch-6988724-min-1536x2048.jpg 1536w, https:\/\/after5.hr\/wp-content\/uploads\/2024\/04\/pexels-polina-tankilevitch-6988724-min-263x350.jpg 263w, https:\/\/after5.hr\/wp-content\/uploads\/2024\/04\/pexels-polina-tankilevitch-6988724-min-710x947.jpg 710w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"2560\" src=\"https:\/\/after5.hr\/wp-content\/uploads\/2024\/04\/pexels-polina-tankilevitch-6988722-min-scaled.jpg\" alt=\"\" class=\"wp-image-88319\" srcset=\"https:\/\/after5.hr\/wp-content\/uploads\/2024\/04\/pexels-polina-tankilevitch-6988722-min-scaled.jpg 1920w, https:\/\/after5.hr\/wp-content\/uploads\/2024\/04\/pexels-polina-tankilevitch-6988722-min-225x300.jpg 225w, https:\/\/after5.hr\/wp-content\/uploads\/2024\/04\/pexels-polina-tankilevitch-6988722-min-768x1024.jpg 768w, https:\/\/after5.hr\/wp-content\/uploads\/2024\/04\/pexels-polina-tankilevitch-6988722-min-1152x1536.jpg 1152w, https:\/\/after5.hr\/wp-content\/uploads\/2024\/04\/pexels-polina-tankilevitch-6988722-min-1536x2048.jpg 1536w, https:\/\/after5.hr\/wp-content\/uploads\/2024\/04\/pexels-polina-tankilevitch-6988722-min-263x350.jpg 263w, https:\/\/after5.hr\/wp-content\/uploads\/2024\/04\/pexels-polina-tankilevitch-6988722-min-710x947.jpg 710w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/div>\n<\/div>\n\n<\/div><\/div>\n\n<\/section>\n\n\n<style type=\"text\/css\">\n    #content-block_b27febe6de41e66aa06e1a22f4e0e440 {\n        \/* Add styles that use ACF values here *\/\n    }\n\n    #content-block_b27febe6de41e66aa06e1a22f4e0e440a {\n        \/* Add styles that use ACF values here *\/\n        color: ;\n    }\n<\/style>\n\n\n<section id=\"content-block_b27febe6de41e66aa06e1a22f4e0e440\" class=\"position-relative flex items-end bg-bg-white \ncontent text-left full top bg-white\"\nstyle=\"margin: var(--space-lg) 0\"\n>\n\n\n<div class=\"container max-width-lg position-relative z-index-1\n                                            padding-y-                                        \" style=\"max-width:\n                                        var(--max-width-md)                                    \">\n    <div class=\"acf-innerblocks-container\">\n\n<p><strong>Influenceri<\/strong> i dalje igraju va\u017enu ulogu kada je u pitanju inspiracija. 51% Gen Z-jevaca vjeruje da influenceri kreiraju nove trendove (za razliku od 36% milenijalaca), a 21% Gen Z-jevaca i milenijalaca pripisuje kreiranje novih trendova slavnim osobama, u usporedbi s 15% koji smatraju da to rade brendovi. Vogu Business opisuje Gen Z-jevce kao pa\u017eljive &#8220;kustose sadr\u017eaja&#8221; koji neupitno vjeruju da \u0107e im njihov algoritam poslu\u017eiti ono \u0161to \u017eele.<\/p>\n\n<\/div><\/div>\n\n<\/section>\n\n\n<style type=\"text\/css\">\n    #content-block_0592106726fbf48239794b13be19529f {\n        \/* Add styles that use ACF values here *\/\n    }\n\n    #content-block_0592106726fbf48239794b13be19529fa {\n        \/* Add styles that use ACF values here *\/\n        color: ;\n    }\n<\/style>\n\n\n<section id=\"content-block_0592106726fbf48239794b13be19529f\" class=\"position-relative flex items-end bg-bg-white \ncontent text-left top bg-white\"\nstyle=\"margin: var(--space-lg) 0\"\n>\n\n\n<div class=\"container max-width-lg position-relative z-index-1\n                                            padding-y-                                        \" style=\"max-width:\n                                        var(--max-width-md)                                    \">\n    <div class=\"acf-innerblocks-container\">\n\n<h2 class=\"wp-block-heading has-text-align-center has-large-font-size\">Va\u017enost stvarnog iskustva<\/h2>\n\n<\/div><\/div>\n\n<\/section>\n\n\n<style type=\"text\/css\">\n    #content-block_b27febe6de41e66aa06e1a22f4e0e440 {\n        \/* Add styles that use ACF values here *\/\n    }\n\n    #content-block_b27febe6de41e66aa06e1a22f4e0e440a {\n        \/* Add styles that use ACF values here *\/\n        color: ;\n    }\n<\/style>\n\n\n<section id=\"content-block_b27febe6de41e66aa06e1a22f4e0e440\" class=\"position-relative flex items-end bg-bg-white \ncontent text-left full top bg-white\"\nstyle=\"margin: var(--space-lg) 0\"\n>\n\n\n<div class=\"container max-width-lg position-relative z-index-1\n                                            padding-y-                                        \" style=\"max-width:\n                                        var(--max-width-md)                                    \">\n    <div class=\"acf-innerblocks-container\">\n\n<p>Upravo zbog algoritma na dru\u0161tvenim mre\u017eama, sadr\u017eaj se brzo \u0161iri, \u0161to je donijelo <strong>novu razinu izlo\u017eenosti kulturi<\/strong>: doga\u0111aji koji su ranije bili vrlo ekskluzivni, poput koncerata ili tjedana mode, sada su popularniji nego ikad, \u0161to inspirira potro\u0161a\u010de i stvara trendove poput <em>barbiecorea<\/em> i <em>girl matha.<\/em> Iako su postoci niski, mladi su sve otvoreniji prema <em>mainstreamu, <\/em>pogotovo u usporedbi s prethodnim generacijama: 13% Gen Z-jevaca reklo je da su sretni jer prihva\u0107aju svoj <em>mainstream<\/em> ukus, za razliku od 9% milenijalaca. Kao rezultat toga, trgovci se sve vi\u0161e pona\u0161aju kao medijske tvrtke, a mediji se sve vi\u0161e pona\u0161aju poput trgovaca.<\/p>\n\n<\/div><\/div>\n\n<\/section>\n\n\n<style type=\"text\/css\">\n    #content-block_b27febe6de41e66aa06e1a22f4e0e440 {\n        \/* Add styles that use ACF values here *\/\n    }\n\n    #content-block_b27febe6de41e66aa06e1a22f4e0e440a {\n        \/* Add styles that use ACF values here *\/\n        color: ;\n    }\n<\/style>\n\n\n<section id=\"content-block_b27febe6de41e66aa06e1a22f4e0e440\" class=\"position-relative flex items-end bg-bg-white \ncontent text-left full top bg-white\"\nstyle=\"margin: var(--space-lg) 0\"\n>\n\n\n<div class=\"container max-width-lg position-relative z-index-1\n                                            padding-y-                                        \" style=\"max-width:\n                                        var(--max-width-md)                                    \">\n    <div class=\"acf-innerblocks-container\">\n\n<p>Unato\u010d reputaciji da su &#8220;digitalni domoroci&#8221;, Gen Z i dalje cijene <strong>iskustva<\/strong> <strong>u\u017eivo<\/strong>. Tako su fizi\u010dke trgovine va\u017ean element potro\u0161nje kada su u pitanju moda i ljepota, a 74% pripadnika generacije Z smatra da su iskustva u stvarnom \u017eivotu va\u017enija od digitalnih. 73% njih radije obavlja kupovinu u fizi\u010dkoj trgovini: i dok je online svijet odli\u010dan za inspiraciju, 68% Gen Z-jevaca rado \u0107e isprobati u\u017eivo prije kupnje, za razliku od 61% milenijalaca. Samo 32% kupuje bez isprobavanja, a svakoj kupnji prethodi detaljno istra\u017eivanje. <\/p>\n\n<\/div><\/div>\n\n<\/section>\n\n\n<style type=\"text\/css\">\n    #content-block_0592106726fbf48239794b13be19529f {\n        \/* Add styles that use ACF values here *\/\n    }\n\n    #content-block_0592106726fbf48239794b13be19529fa {\n        \/* Add styles that use ACF values here *\/\n        color: ;\n    }\n<\/style>\n\n\n<section id=\"content-block_0592106726fbf48239794b13be19529f\" class=\"position-relative flex items-end bg-bg-white \ncontent text-left top bg-white\"\nstyle=\"margin: var(--space-lg) 0\"\n>\n\n\n<div class=\"container max-width-lg position-relative z-index-1\n                                            padding-y-                                        \" style=\"max-width:\n                                        var(--max-width-md)                                    \">\n    <div class=\"acf-innerblocks-container\">\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1707\" height=\"2560\" src=\"https:\/\/after5.hr\/wp-content\/uploads\/2024\/04\/shopping-gen-z-scaled.jpg\" alt=\"\" class=\"wp-image-88348\" style=\"width:700px;height:undefinedpx\" srcset=\"https:\/\/after5.hr\/wp-content\/uploads\/2024\/04\/shopping-gen-z-scaled.jpg 1707w, https:\/\/after5.hr\/wp-content\/uploads\/2024\/04\/shopping-gen-z-200x300.jpg 200w, https:\/\/after5.hr\/wp-content\/uploads\/2024\/04\/shopping-gen-z-683x1024.jpg 683w, https:\/\/after5.hr\/wp-content\/uploads\/2024\/04\/shopping-gen-z-768x1152.jpg 768w, https:\/\/after5.hr\/wp-content\/uploads\/2024\/04\/shopping-gen-z-1024x1536.jpg 1024w, https:\/\/after5.hr\/wp-content\/uploads\/2024\/04\/shopping-gen-z-1365x2048.jpg 1365w, https:\/\/after5.hr\/wp-content\/uploads\/2024\/04\/shopping-gen-z-233x350.jpg 233w, https:\/\/after5.hr\/wp-content\/uploads\/2024\/04\/shopping-gen-z-710x1065.jpg 710w\" sizes=\"(max-width: 1707px) 100vw, 1707px\" \/><\/figure>\n\n<\/div><\/div>\n\n<\/section>\n\n\n<style type=\"text\/css\">\n    #content-block_b27febe6de41e66aa06e1a22f4e0e440 {\n        \/* Add styles that use ACF values here *\/\n    }\n\n    #content-block_b27febe6de41e66aa06e1a22f4e0e440a {\n        \/* Add styles that use ACF values here *\/\n        color: ;\n    }\n<\/style>\n\n\n<section id=\"content-block_b27febe6de41e66aa06e1a22f4e0e440\" class=\"position-relative flex items-end bg-bg-white \ncontent text-left full top bg-white\"\nstyle=\"margin: var(--space-lg) 0\"\n>\n\n\n<div class=\"container max-width-lg position-relative z-index-1\n                                            padding-y-                                        \" style=\"max-width:\n                                        var(--max-width-md)                                    \">\n    <div class=\"acf-innerblocks-container\">\n\n<p>Tijekom i nakon <em>lockdowna<\/em>, brendovi poput Balenciage i Vansa ulo\u017eili su znatna sredstva u <strong>metaverse<\/strong>. Iako su neki brendovi postigli uspjeh na platformama poput Robloxa, za generaciju Z, metaverse jednostavno nije toliko uzbudljiv. Vogue Business neke je ispitao \u0161to uop\u0107e misle o metaverseu, a dio odgovora glasio je otprilike ovako:<\/p>\n\n\n\n<p><em>&#8220;\u010cula sam o metaverseu, toj virtualnoj stvari, na Facebooku. \u010cini se kao da nam je guraju. Ali, zasad me ne zanima.&#8221;<\/em><\/p>\n\n<\/div><\/div>\n\n<\/section>\n\n\n<style type=\"text\/css\">\n    #content-block_b27febe6de41e66aa06e1a22f4e0e440 {\n        \/* Add styles that use ACF values here *\/\n    }\n\n    #content-block_b27febe6de41e66aa06e1a22f4e0e440a {\n        \/* Add styles that use ACF values here *\/\n        color: ;\n    }\n<\/style>\n\n\n<section id=\"content-block_b27febe6de41e66aa06e1a22f4e0e440\" class=\"position-relative flex items-end bg-bg-white \ncontent text-left full top bg-white\"\nstyle=\"margin: var(--space-lg) 0\"\n>\n\n\n<div class=\"container max-width-lg position-relative z-index-1\n                                            padding-y-                                        \" style=\"max-width:\n                                        var(--max-width-md)                                    \">\n    <div class=\"acf-innerblocks-container\">\n\n<p>Kako su dru\u0161tvene mre\u017ee postale va\u017ene u fazi inspiracije, marketin\u0161ki stru\u010dnjaci vjerovali su da \u0107e mladi potro\u0161a\u010di biti skloni <strong>impulzivnoj kupovini na mre\u017eama<\/strong>, s prakti\u010dnim mentalitetom <em>swipe to buy<\/em>. Mnoge dru\u0161tvene mre\u017ee smatrale su da mogu monetizirati taj linearni put, stvaraju\u0107i <em>shopping<\/em> opcije unutar aplikacije, tako da korisnici mogu kupiti proizvod koji im se svi\u0111a &#8211; \u010dim ga vide. Platforme poput TikToka i Instagrama, pod ovim postavkama, lansirale su zna\u010dajke poput TikTok Shopa i Instagram Shopa &#8211; za besprijekorno iskustvo kupovine unutar aplikacije. Me\u0111utim, tek ostaje za vidjeti ho\u0107e li se taj <em>feature<\/em> isplatiti.<\/p>\n\n<\/div><\/div>\n\n<\/section>\n\n\n<style type=\"text\/css\">\n    #content-block_0592106726fbf48239794b13be19529f {\n        \/* Add styles that use ACF values here *\/\n    }\n\n    #content-block_0592106726fbf48239794b13be19529fa {\n        \/* Add styles that use ACF values here *\/\n        color: ;\n    }\n<\/style>\n\n\n<section id=\"content-block_0592106726fbf48239794b13be19529f\" class=\"position-relative flex items-end bg-bg-white \ncontent text-left top bg-white\"\nstyle=\"margin: var(--space-lg) 0\"\n>\n\n\n<div class=\"container max-width-lg position-relative z-index-1\n                                            padding-y-                                        \" style=\"max-width:\n                                        var(--max-width-md)                                    \">\n    <div class=\"acf-innerblocks-container\">\n\n<h2 class=\"wp-block-heading has-text-align-center has-large-font-size\">Dru\u0161tvene mre\u017ee slu\u017ee kao &#8220;tra\u017eilica&#8221;<\/h2>\n\n<\/div><\/div>\n\n<\/section>\n\n\n<style type=\"text\/css\">\n    #content-block_b27febe6de41e66aa06e1a22f4e0e440 {\n        \/* Add styles that use ACF values here *\/\n    }\n\n    #content-block_b27febe6de41e66aa06e1a22f4e0e440a {\n        \/* Add styles that use ACF values here *\/\n        color: ;\n    }\n<\/style>\n\n\n<section id=\"content-block_b27febe6de41e66aa06e1a22f4e0e440\" class=\"position-relative flex items-end bg-bg-white \ncontent text-left full top bg-white\"\nstyle=\"margin: var(--space-lg) 0\"\n>\n\n\n<div class=\"container max-width-lg position-relative z-index-1\n                                            padding-y-                                        \" style=\"max-width:\n                                        var(--max-width-md)                                    \">\n    <div class=\"acf-innerblocks-container\">\n\n<p>Prema podacima, mnogi potro\u0161a\u010di iz generacije Z ne kupuju impulzivno, ve\u0107 dru\u0161tvene mre\u017ee koriste kao svojevrsnu tra\u017eilicu, da bi <strong>bolje upoznali proizvod <\/strong>kojeg su vidjeli online ili u stvarnom \u017eivotu, te \u010duli od drugih vi\u0161e o kvaliteti ili iskustvu kori\u0161tenja. To potvr\u0111uje i statistika, prema kojoj je volumen pretra\u017eivanja na TikToku &#8220;dramati\u010dno&#8221; porastao u posljednje dvije godine. Upravo je faza istra\u017eivanja klju\u010dna za povjerenje u brend: 70% Gen Z-jevaca i 69% milenijalaca vjeruje brendu samo onda kada provedu vlastito istra\u017eivanje. Kristina Karassoulis iz TikToka ka\u017ee:<\/p>\n\n\n\n<p><em>&#8220;Brendovi nam dolaze i pitaju kako izgledaju njihove brojke vezane za pretra\u017eivanje, to je sada jako va\u017ean faktor. Nakon \u0161to brend objavi kampanju, vidi se porast pretra\u017eivanja na TikToku jer nakon faze inspiracije, krene istra\u017eivanje.&#8221;<\/em><\/p>\n\n<\/div><\/div>\n\n<\/section>\n\n\n<style type=\"text\/css\">\n    #content-block_0592106726fbf48239794b13be19529f {\n        \/* Add styles that use ACF values here *\/\n    }\n\n    #content-block_0592106726fbf48239794b13be19529fa {\n        \/* Add styles that use ACF values here *\/\n        color: ;\n    }\n<\/style>\n\n\n<section id=\"content-block_0592106726fbf48239794b13be19529f\" class=\"position-relative flex items-end bg-bg-white \ncontent text-left top bg-white\"\nstyle=\"margin: var(--space-lg) 0\"\n>\n\n\n<div class=\"container max-width-lg position-relative z-index-1\n                                            padding-y-                                        \" style=\"max-width:\n                                        var(--max-width-md)                                    \">\n    <div class=\"acf-innerblocks-container\">\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1707\" height=\"2560\" src=\"https:\/\/after5.hr\/wp-content\/uploads\/2024\/04\/generacija-z-shopping-marketing-mike-von-9sJFR4oah-E-unsplash-min-scaled.jpg\" alt=\"\" class=\"wp-image-88343\" style=\"width:700px;height:undefinedpx\" srcset=\"https:\/\/after5.hr\/wp-content\/uploads\/2024\/04\/generacija-z-shopping-marketing-mike-von-9sJFR4oah-E-unsplash-min-scaled.jpg 1707w, https:\/\/after5.hr\/wp-content\/uploads\/2024\/04\/generacija-z-shopping-marketing-mike-von-9sJFR4oah-E-unsplash-min-200x300.jpg 200w, https:\/\/after5.hr\/wp-content\/uploads\/2024\/04\/generacija-z-shopping-marketing-mike-von-9sJFR4oah-E-unsplash-min-683x1024.jpg 683w, https:\/\/after5.hr\/wp-content\/uploads\/2024\/04\/generacija-z-shopping-marketing-mike-von-9sJFR4oah-E-unsplash-min-768x1152.jpg 768w, https:\/\/after5.hr\/wp-content\/uploads\/2024\/04\/generacija-z-shopping-marketing-mike-von-9sJFR4oah-E-unsplash-min-1024x1536.jpg 1024w, https:\/\/after5.hr\/wp-content\/uploads\/2024\/04\/generacija-z-shopping-marketing-mike-von-9sJFR4oah-E-unsplash-min-1365x2048.jpg 1365w, https:\/\/after5.hr\/wp-content\/uploads\/2024\/04\/generacija-z-shopping-marketing-mike-von-9sJFR4oah-E-unsplash-min-233x350.jpg 233w, https:\/\/after5.hr\/wp-content\/uploads\/2024\/04\/generacija-z-shopping-marketing-mike-von-9sJFR4oah-E-unsplash-min-710x1065.jpg 710w\" sizes=\"(max-width: 1707px) 100vw, 1707px\" \/><\/figure>\n\n<\/div><\/div>\n\n<\/section>\n\n\n<style type=\"text\/css\">\n    #content-block_b27febe6de41e66aa06e1a22f4e0e440 {\n        \/* Add styles that use ACF values here *\/\n    }\n\n    #content-block_b27febe6de41e66aa06e1a22f4e0e440a {\n        \/* Add styles that use ACF values here *\/\n        color: ;\n    }\n<\/style>\n\n\n<section id=\"content-block_b27febe6de41e66aa06e1a22f4e0e440\" class=\"position-relative flex items-end bg-bg-white \ncontent text-left full top bg-white\"\nstyle=\"margin: var(--space-lg) 0\"\n>\n\n\n<div class=\"container max-width-lg position-relative z-index-1\n                                            padding-y-                                        \" style=\"max-width:\n                                        var(--max-width-md)                                    \">\n    <div class=\"acf-innerblocks-container\">\n\n<p>Ne ustru\u010davaju se re\u0107i kako brendovi nerijetko la\u017eu o svojim proizvodima, \u0161to zaklju\u010de iz komentara, jednog od klju\u010dnih polja istra\u017eivanja. Ovakav na\u010din kupnje utje\u010de na to kako brendovi pristupaju prodaji i marketingu. No, ujedno im je to i prilika da postanu <strong>edukatori<\/strong> pa tijekom procesa istra\u017eivanja i kupnje ponude informativni sadr\u017eaj o proizvodima, nude\u0107i recenzije, <em>unboxing<\/em> i sudjelovanje u online zajednicama. Tako\u0111er, klju\u010dno je stvoriti <strong>besprijekorno <em>online<\/em> i <em>offline<\/em> iskustvo <\/strong>jer Gen Z \u010desto prelazi iz jednog u drugo.<\/p>\n\n<\/div><\/div>\n\n<\/section>\n\n\n<style type=\"text\/css\">\n    #content-block_b27febe6de41e66aa06e1a22f4e0e440 {\n        \/* Add styles that use ACF values here *\/\n    }\n\n    #content-block_b27febe6de41e66aa06e1a22f4e0e440a {\n        \/* Add styles that use ACF values here *\/\n        color: ;\n    }\n<\/style>\n\n\n<section id=\"content-block_b27febe6de41e66aa06e1a22f4e0e440\" class=\"position-relative flex items-end bg-bg-white \ncontent text-left full top bg-white\"\nstyle=\"margin: var(--space-lg) 0\"\n>\n\n\n<div class=\"container max-width-lg position-relative z-index-1\n                                            padding-y-                                        \" style=\"max-width:\n                                        var(--max-width-md)                                    \">\n    <div class=\"acf-innerblocks-container\">\n\n<p>Istra\u017eivanje je pokazalo da 40% pripadnika generacije Z \u017eeli vidjeti recenzije influencera, za razliku od 31% milenijalaca. Da bi iskoristili taj moment, brendovi za modu i ljepotu poput Refyja i Rhodea koriste <strong>sadr\u017eaj generiran od strane korisnika <\/strong>(UGC), odnosno prikazuju kako kupci nose ili koriste proizvode, da bi druge informirali o brendu. Luksuzni brendovi manje su skloni takvom tipu sadr\u017eaja jer se boje &#8220;slabljenja&#8221; brenda. Gotovo polovica ispitanika iz generacije Z koristi Amazon za pronalazak <em>dupe<\/em> proizvoda, a tako\u0111er gotovo polovica njih uspore\u0111uje cijene na Amazonu, kada planiraju ne\u0161to kupiti. <\/p>\n\n<\/div><\/div>\n\n<\/section>\n\n\n\n\n\n\t\n\t<section id=\"instagram-embed-block-block_d3be327386571a7f903779c670960e1d\" class=\"container max-width-lg margin-y-lg flex justify-center block-instagram-embed-block\">\n\t\t<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/C5dOboCr_6e\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/C5dOboCr_6e\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"nofollow noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Pogledajte ovu objavu na Instagramu.<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/C5dOboCr_6e\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"nofollow noopener\">Objavu dijeli REFY (@refybeauty)<\/a><\/p><\/div><\/blockquote> <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\t<\/section>\n\n\n\n\n\n\n\n\n\t\n\t<section id=\"instagram-embed-block-block_f8a2cda2f750878f5e00fef20dd05704\" class=\"container max-width-lg margin-y-lg flex justify-center block-instagram-embed-block\">\n\t\t<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/C4qWvi0LmzZ\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/C4qWvi0LmzZ\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"nofollow noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Pogledajte ovu objavu na Instagramu.<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/C4qWvi0LmzZ\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"nofollow noopener\">Objavu dijeli rhode skin (@rhode)<\/a><\/p><\/div><\/blockquote> <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\t<\/section>\n\n\n\n\n\n<style type=\"text\/css\">\n    #content-block_b27febe6de41e66aa06e1a22f4e0e440 {\n        \/* Add styles that use ACF values here *\/\n    }\n\n    #content-block_b27febe6de41e66aa06e1a22f4e0e440a {\n        \/* Add styles that use ACF values here *\/\n        color: ;\n    }\n<\/style>\n\n\n<section id=\"content-block_b27febe6de41e66aa06e1a22f4e0e440\" class=\"position-relative flex items-end bg-bg-white \ncontent text-left full top bg-white\"\nstyle=\"margin: var(--space-lg) 0\"\n>\n\n\n<div class=\"container max-width-lg position-relative z-index-1\n                                            padding-y-                                        \" style=\"max-width:\n                                        var(--max-width-md)                                    \">\n    <div class=\"acf-innerblocks-container\">\n\n<p>U fazi istra\u017eivanja, Gen Z-jevci nerijetko sla\u017eu <strong>kola\u017ee<\/strong> <strong>proizvoda<\/strong>, bilo na <em>online<\/em> <em>wishlists<\/em>, <em>mood boardovima<\/em> na Pinterestu ili <em>screenshotovima<\/em> na mobitelu, kako bi ih sa\u010duvali za kasnije. Emma Wolan, 20-godi\u0161nja studentica koja inspiraciju za kupovinu uglavnom crpi na TikToku, ka\u017ee:<\/p>\n\n\n\n<p><em>&#8220;Kada vidim proizvod koji mi se svi\u0111a, obi\u010dno napravim screenshot gdje vidim i korisni\u010dko ime influencera, kako bih se mogla vratiti proizvodu, odnosno fotografiji ako mi zatreba. Imam mapu u galeriji svojeg mobitela u kojoj se isklju\u010divo nalaze stvari koje \u017eelim.&#8221;<\/em><\/p>\n\n<\/div><\/div>\n\n<\/section>\n\n\n<style type=\"text\/css\">\n    #content-block_0592106726fbf48239794b13be19529f {\n        \/* Add styles that use ACF values here *\/\n    }\n\n    #content-block_0592106726fbf48239794b13be19529fa {\n        \/* Add styles that use ACF values here *\/\n        color: ;\n    }\n<\/style>\n\n\n<section id=\"content-block_0592106726fbf48239794b13be19529f\" class=\"position-relative flex items-end bg-bg-white \ncontent text-left top bg-white\"\nstyle=\"margin: var(--space-lg) 0\"\n>\n\n\n<div class=\"container max-width-lg position-relative z-index-1\n                                            padding-y-                                        \" style=\"max-width:\n                                        var(--max-width-md)                                    \">\n    <div class=\"acf-innerblocks-container\">\n\n<h2 class=\"wp-block-heading has-text-align-center has-large-font-size\">Brendovi trebaju vi\u0161e od same prodaje<\/h2>\n\n<\/div><\/div>\n\n<\/section>\n\n\n<style type=\"text\/css\">\n    #content-block_0592106726fbf48239794b13be19529f {\n        \/* Add styles that use ACF values here *\/\n    }\n\n    #content-block_0592106726fbf48239794b13be19529fa {\n        \/* Add styles that use ACF values here *\/\n        color: ;\n    }\n<\/style>\n\n\n<section id=\"content-block_0592106726fbf48239794b13be19529f\" class=\"position-relative flex items-end bg-bg-white \ncontent text-left top bg-white\"\nstyle=\"margin: var(--space-lg) 0\"\n>\n\n\n<div class=\"container max-width-lg position-relative z-index-1\n                                            padding-y-                                        \" style=\"max-width:\n                                        var(--max-width-md)                                    \">\n    <div class=\"acf-innerblocks-container\">\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Alex Hawkins, <em>strategic foresight<\/em> urednik u agenciji The Future Laboratory, ka\u017ee kako se zanemaruje \u010dinjenica da je kupnja me\u0111u pripadnicima generacije Z i dalje <strong>motivirana<\/strong> <strong>cijenom<\/strong>. Obja\u0161njava kako su svjesni cijene i motivirani vrijedno\u0161\u0107u proizvoda pa me\u0111u njima vrlo dobro funkcioniraju posebne ponude, programi vjernosti ili ekskluzivni pristupi proizvodima. Za mnoge kupce iz generacije Z, jednostavna prodaja proizvoda vi\u0161e nije dovoljna &#8211; smatraju da brendovi danas trebaju izgraditi cijeli jedan &#8220;svemir.&#8221; Tako je Archrival otkrio da vi\u0161e od polovice Gen Z-jevaca ka\u017ee da su im omiljeni brendovi oni s kojima imaju osje\u0107aj da su <strong>dio zajednice<\/strong>. <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Drugim rije\u010dima, <em>cool<\/em> brendovi su oni koji anga\u017eiraju ovu generaciju s mnogo vi\u0161e od samog proizvoda. S obzirom na to da 84% ka\u017ee da su skloniji kupovini od brendova koji su im <em>cool<\/em>, izgradnja takve zajednice klju\u010dna je za stvaranje <strong>lojalnosti<\/strong>. Iako se metrike za lojalnost naj\u010de\u0161\u0107e promatraju u kontekstu ponovne kupnje, brendovi mogu razmotriti i neke druge pokazatelje. Vogue Business obja\u0161njava kako je Gen Z najusamljenija generacija, prema podacima Cigna US Loneliness Indexa. Otkriveno je da je gotovo tre\u0107ina pripadnika generacije Z sklona anksioznosti, no unato\u010d tome, veza koju brendovi stvaraju s kupcima mo\u017ee pomo\u0107i mladim potro\u0161a\u010dima da stvore osje\u0107aj pripadnosti.<\/p>\n<\/div>\n<\/div>\n\n<\/div><\/div>\n\n<\/section>\n\n\n<figure class=\"wp-block-image alignfull size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1920\" src=\"https:\/\/after5.hr\/wp-content\/uploads\/2024\/04\/generacija-z-shopping-marketing-youssef-naddam-iJ2IG8ckCpA-unsplash-min-scaled.jpg\" alt=\"\" class=\"wp-image-88346\" srcset=\"https:\/\/after5.hr\/wp-content\/uploads\/2024\/04\/generacija-z-shopping-marketing-youssef-naddam-iJ2IG8ckCpA-unsplash-min-scaled.jpg 2560w, https:\/\/after5.hr\/wp-content\/uploads\/2024\/04\/generacija-z-shopping-marketing-youssef-naddam-iJ2IG8ckCpA-unsplash-min-300x225.jpg 300w, https:\/\/after5.hr\/wp-content\/uploads\/2024\/04\/generacija-z-shopping-marketing-youssef-naddam-iJ2IG8ckCpA-unsplash-min-1024x768.jpg 1024w, https:\/\/after5.hr\/wp-content\/uploads\/2024\/04\/generacija-z-shopping-marketing-youssef-naddam-iJ2IG8ckCpA-unsplash-min-768x576.jpg 768w, https:\/\/after5.hr\/wp-content\/uploads\/2024\/04\/generacija-z-shopping-marketing-youssef-naddam-iJ2IG8ckCpA-unsplash-min-1536x1152.jpg 1536w, https:\/\/after5.hr\/wp-content\/uploads\/2024\/04\/generacija-z-shopping-marketing-youssef-naddam-iJ2IG8ckCpA-unsplash-min-2048x1536.jpg 2048w, https:\/\/after5.hr\/wp-content\/uploads\/2024\/04\/generacija-z-shopping-marketing-youssef-naddam-iJ2IG8ckCpA-unsplash-min-467x350.jpg 467w, https:\/\/after5.hr\/wp-content\/uploads\/2024\/04\/generacija-z-shopping-marketing-youssef-naddam-iJ2IG8ckCpA-unsplash-min-710x533.jpg 710w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<style type=\"text\/css\">\n    #content-block_b27febe6de41e66aa06e1a22f4e0e440 {\n        \/* Add styles that use ACF values here *\/\n    }\n\n    #content-block_b27febe6de41e66aa06e1a22f4e0e440a {\n        \/* Add styles that use ACF values here *\/\n        color: ;\n    }\n<\/style>\n\n\n<section id=\"content-block_b27febe6de41e66aa06e1a22f4e0e440\" class=\"position-relative flex items-end bg-bg-white \ncontent text-left full top bg-white\"\nstyle=\"margin: var(--space-lg) 0\"\n>\n\n\n<div class=\"container max-width-lg position-relative z-index-1\n                                            padding-y-                                        \" style=\"max-width:\n                                        var(--max-width-md)                                    \">\n    <div class=\"acf-innerblocks-container\">\n\n<p>Izvrstan primjer kako graditi povezanost je <strong>Represent<\/strong>, brend kojeg su prije 12 godina u Manchesteru pokrenuli bra\u0107a George i Michael Heaton. Pro\u0161le godine ostvarili su promet od preko 50 milijuna funti, a sada grade prisutnost u SAD-u. Velik dio kupaca Representa mla\u0111i je od 25 godina.<\/p>\n\n\n\n<p><em>&#8220;Za nas, stvaranje brenda nije samo proizvod, nego pri\u010da, na\u010din \u017eivota i na\u010din na koji se prezentiramo u svemu \u0161to radimo&#8221;<\/em>, rekao je za Vogue Business George. Tako uz online zajednice poput Facebook grupe Rep Talks, Represent organizira raznolike fizi\u010dke aktivnosti koje nadilaze samo lansiranje proizvoda, kako bi zajednica osjetila da su dio putovanja brenda. To odgovara potrebama dana\u0161njih mladih potro\u0161a\u010da: kada su upitani koje bi ih iskustvo najvi\u0161e razveselilo pri kupnji u fizi\u010dkoj trgovini, vi\u0161e od tre\u0107ine pripadnika generacije Z i milenijalaca odgovorilo je da bi to bio <strong>jedinstven<\/strong> <strong>doga\u0111aj<\/strong> poput koncerta u\u017eivo, susreta s <em>influencerima<\/em> ili <em>pop up<\/em> trgovine.<\/p>\n\n<\/div><\/div>\n\n<\/section>\n\n\n\n\n\n\t\n\t<section id=\"instagram-embed-block-block_235b2df57ae4f8df354bf6696e023820\" class=\"container max-width-lg margin-y-lg flex justify-center block-instagram-embed-block\">\n\t\t<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/C5JcSNkR72S\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/C5JcSNkR72S\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"nofollow noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Pogledajte ovu objavu na Instagramu.<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/C5JcSNkR72S\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"nofollow noopener\">Objavu dijeli Represent (@representclo)<\/a><\/p><\/div><\/blockquote> <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\t<\/section>\n\n\n\n\n\n\n\n\n\t\n\t<section id=\"instagram-embed-block-block_7de0463d09f974105b76bf64e248e43f\" class=\"container max-width-lg margin-y-lg flex justify-center block-instagram-embed-block\">\n\t\t<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/C14-pGYKrTN\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/C14-pGYKrTN\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"nofollow noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Pogledajte ovu objavu na Instagramu.<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/C14-pGYKrTN\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"nofollow noopener\">Objavu dijeli Represent (@representclo)<\/a><\/p><\/div><\/blockquote> <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\t<\/section>\n\n\n\n\n\n<style type=\"text\/css\">\n    #content-block_b27febe6de41e66aa06e1a22f4e0e440 {\n        \/* Add styles that use ACF values here *\/\n    }\n\n    #content-block_b27febe6de41e66aa06e1a22f4e0e440a {\n        \/* Add styles that use ACF values here *\/\n        color: ;\n    }\n<\/style>\n\n\n<section id=\"content-block_b27febe6de41e66aa06e1a22f4e0e440\" class=\"position-relative flex items-end bg-bg-white \ncontent text-left full top bg-white\"\nstyle=\"margin: var(--space-lg) 0\"\n>\n\n\n<div class=\"container max-width-lg position-relative z-index-1\n                                            padding-y-                                        \" style=\"max-width:\n                                        var(--max-width-md)                                    \">\n    <div class=\"acf-innerblocks-container\">\n\n<p>Tako\u0111er, pro\u0161le su godine organizirali Rep Talk dan u Manchesteru, kada su doveli 50-ak najanga\u017eiranijih kupaca na Q&amp;A s bra\u0107om Heaton te glavnim proizvodnim i digitalnim direktorom brenda. Cilj im je bio pru\u017eiti dodatni uvid u budu\u0107nost brenda i \u0161to bolje razumjeti <em>feedback<\/em> kupca. George, jedan od osniva\u010da, ka\u017ee kako je takvo iskustvo bilo vro pou\u010dno za obje strane jer svoju liniju proizvoda uskla\u0111uju s fitness zajednicom i njihovim potrebama. <\/p>\n\n\n\n<p>Ben Harms, <em>chief growth officer<\/em> u Archrivalu rekao je:<\/p>\n\n<\/div><\/div>\n\n<\/section>\n\n\n\n<section id=\"quote-block-block_2ffa0c2144b7f37630008a2a82ac7923\" class=\"margin-y-lg block-quote-block\">\n    <div class=\"\n        container max-width-sm \n        text-lg \n        font-secondary \n        \">\n        <q>\n            <span style=\"margin-right: 7px; font-size:1.5em; line-height: 0\">\u201c<\/span>Pripadnici generacije Z iznova stvaraju ideju lojalnosti brendu. Ve\u0107inom su za nju otvoreni, ali o\u010dekuju da brendovi tu predanost zaslu\u017ee i nastoje osvajati kupce na nove i inovativne na\u010dine, dugoro\u010dno.<span style=\"margin-left: 5px; font-size:1.5em; line-height: 0\">\u201c<\/span>\n        <\/q>\n    <\/div>\n<\/section>\n\n\n\n<style type=\"text\/css\">\n    #content-block_b27febe6de41e66aa06e1a22f4e0e440 {\n        \/* Add styles that use ACF values here *\/\n    }\n\n    #content-block_b27febe6de41e66aa06e1a22f4e0e440a {\n        \/* Add styles that use ACF values here *\/\n        color: ;\n    }\n<\/style>\n\n\n<section id=\"content-block_b27febe6de41e66aa06e1a22f4e0e440\" class=\"position-relative flex items-end bg-bg-white \ncontent text-left full top bg-white\"\nstyle=\"margin: var(--space-lg) 0\"\n>\n\n\n<div class=\"container max-width-lg position-relative z-index-1\n                                            padding-y-                                        \" style=\"max-width:\n                                        var(--max-width-md)                                    \">\n    <div class=\"acf-innerblocks-container\">\n\n<p>Vogue Business pi\u0161e da, kako bi dobili odanost generacije Z, brendovi trebaju <strong>odr\u017eavati<\/strong> <strong>anga\u017eman<\/strong> <strong>potro\u0161a\u010da<\/strong> <strong>dugoro\u010dno<\/strong>: to zna\u010di stvaranje cijelog jednog svemira u kojem \u0107e oni iznova i iznova tra\u017eiti zajedni\u010dke dodirne to\u010dke, koje se ne odnose isklju\u010divo na kupnju. Brendovi koji su uspjeli izgraditi takvu lojalnost, znaju da put nakon kupnje zapravo nije vezan samo za proizvod. Naime, ako je stari model predanosti brendu bio usmjeren na ponovljenu kupnju, generacija Z \u017eeli odnos koji je malo vi\u0161e &#8220;recipro\u010dan&#8221;. Programi vjernosti, popusti i ekskluzivan pristup proizvodima i dalje su, kao \u0161to je spomenuto, vrlo va\u017eni, no takav tretman Gen Z o\u010dekuje \u010dak i ako nisu (jo\u0161) kupci.<\/p>\n\n<\/div><\/div>\n\n<\/section>\n\n\n<style type=\"text\/css\">\n    #content-block_b27febe6de41e66aa06e1a22f4e0e440 {\n        \/* Add styles that use ACF values here *\/\n    }\n\n    #content-block_b27febe6de41e66aa06e1a22f4e0e440a {\n        \/* Add styles that use ACF values here *\/\n        color: ;\n    }\n<\/style>\n\n\n<section id=\"content-block_b27febe6de41e66aa06e1a22f4e0e440\" class=\"position-relative flex items-end bg-bg-white \ncontent text-left full top bg-white\"\nstyle=\"margin: var(--space-lg) 0\"\n>\n\n\n<div class=\"container max-width-lg position-relative z-index-1\n                                            padding-y-                                        \" style=\"max-width:\n                                        var(--max-width-md)                                    \">\n    <div class=\"acf-innerblocks-container\">\n\n<p>To vodi do zaklju\u010dka da <strong>lojalnost brendu nije definirana kupnjom<\/strong>: generacija Z znatno je sklonija, nego njihovi milenijski pandani, re\u0107i da pokazivanje predanosti brendu zna\u010di jednostavno pri\u010dati svojim prijateljima o brendu. U predanost se ubraja i pra\u0107enje brenda na dru\u0161tvenim mre\u017eama, kao i sama &#8220;ljubav&#8221; prema brendu, \u010dak i onda kada ne postoji namjera kupnje. Ponovno se vra\u0107amo i na UGC (user-generated content), jo\u0161 jedan klju\u010dan faktor u izgradnji zajednice, jer se njime stvara ideja da nakon kupnje, potro\u0161a\u010di i dalje ostaju dio pri\u010de brenda.<\/p>\n\n<\/div><\/div>\n\n<\/section>\n\n\n<style type=\"text\/css\">\n    #content-block_0592106726fbf48239794b13be19529f {\n        \/* Add styles that use ACF values here *\/\n    }\n\n    #content-block_0592106726fbf48239794b13be19529fa {\n        \/* Add styles that use ACF values here *\/\n        color: ;\n    }\n<\/style>\n\n\n<section id=\"content-block_0592106726fbf48239794b13be19529f\" class=\"position-relative flex items-end bg-bg-white \ncontent text-left top bg-white\"\nstyle=\"margin: var(--space-lg) 0\"\n>\n\n\n<div class=\"container max-width-lg position-relative z-index-1\n                                            padding-y-                                        \" style=\"max-width:\n                                        var(--max-width-md)                                    \">\n    <div class=\"acf-innerblocks-container\">\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1707\" height=\"2560\" src=\"https:\/\/after5.hr\/wp-content\/uploads\/2024\/04\/generacija-z-shopping-marketing-s-o-c-i-a-l-c-u-t-mdWoArCLXAE-unsplash-min-scaled.jpg\" alt=\"\" class=\"wp-image-88345\" srcset=\"https:\/\/after5.hr\/wp-content\/uploads\/2024\/04\/generacija-z-shopping-marketing-s-o-c-i-a-l-c-u-t-mdWoArCLXAE-unsplash-min-scaled.jpg 1707w, https:\/\/after5.hr\/wp-content\/uploads\/2024\/04\/generacija-z-shopping-marketing-s-o-c-i-a-l-c-u-t-mdWoArCLXAE-unsplash-min-200x300.jpg 200w, https:\/\/after5.hr\/wp-content\/uploads\/2024\/04\/generacija-z-shopping-marketing-s-o-c-i-a-l-c-u-t-mdWoArCLXAE-unsplash-min-683x1024.jpg 683w, https:\/\/after5.hr\/wp-content\/uploads\/2024\/04\/generacija-z-shopping-marketing-s-o-c-i-a-l-c-u-t-mdWoArCLXAE-unsplash-min-768x1152.jpg 768w, https:\/\/after5.hr\/wp-content\/uploads\/2024\/04\/generacija-z-shopping-marketing-s-o-c-i-a-l-c-u-t-mdWoArCLXAE-unsplash-min-1024x1536.jpg 1024w, https:\/\/after5.hr\/wp-content\/uploads\/2024\/04\/generacija-z-shopping-marketing-s-o-c-i-a-l-c-u-t-mdWoArCLXAE-unsplash-min-1365x2048.jpg 1365w, https:\/\/after5.hr\/wp-content\/uploads\/2024\/04\/generacija-z-shopping-marketing-s-o-c-i-a-l-c-u-t-mdWoArCLXAE-unsplash-min-233x350.jpg 233w, https:\/\/after5.hr\/wp-content\/uploads\/2024\/04\/generacija-z-shopping-marketing-s-o-c-i-a-l-c-u-t-mdWoArCLXAE-unsplash-min-710x1065.jpg 710w\" sizes=\"(max-width: 1707px) 100vw, 1707px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1707\" height=\"2560\" src=\"https:\/\/after5.hr\/wp-content\/uploads\/2024\/04\/generacija-z-shopping-marketing-s-o-c-i-a-l-c-u-t-8IhR5aunsko-unsplash-min-scaled.jpg\" alt=\"\" class=\"wp-image-88344\" srcset=\"https:\/\/after5.hr\/wp-content\/uploads\/2024\/04\/generacija-z-shopping-marketing-s-o-c-i-a-l-c-u-t-8IhR5aunsko-unsplash-min-scaled.jpg 1707w, https:\/\/after5.hr\/wp-content\/uploads\/2024\/04\/generacija-z-shopping-marketing-s-o-c-i-a-l-c-u-t-8IhR5aunsko-unsplash-min-200x300.jpg 200w, https:\/\/after5.hr\/wp-content\/uploads\/2024\/04\/generacija-z-shopping-marketing-s-o-c-i-a-l-c-u-t-8IhR5aunsko-unsplash-min-683x1024.jpg 683w, https:\/\/after5.hr\/wp-content\/uploads\/2024\/04\/generacija-z-shopping-marketing-s-o-c-i-a-l-c-u-t-8IhR5aunsko-unsplash-min-768x1152.jpg 768w, https:\/\/after5.hr\/wp-content\/uploads\/2024\/04\/generacija-z-shopping-marketing-s-o-c-i-a-l-c-u-t-8IhR5aunsko-unsplash-min-1024x1536.jpg 1024w, https:\/\/after5.hr\/wp-content\/uploads\/2024\/04\/generacija-z-shopping-marketing-s-o-c-i-a-l-c-u-t-8IhR5aunsko-unsplash-min-1365x2048.jpg 1365w, https:\/\/after5.hr\/wp-content\/uploads\/2024\/04\/generacija-z-shopping-marketing-s-o-c-i-a-l-c-u-t-8IhR5aunsko-unsplash-min-233x350.jpg 233w, https:\/\/after5.hr\/wp-content\/uploads\/2024\/04\/generacija-z-shopping-marketing-s-o-c-i-a-l-c-u-t-8IhR5aunsko-unsplash-min-710x1065.jpg 710w\" sizes=\"(max-width: 1707px) 100vw, 1707px\" \/><\/figure>\n<\/div>\n<\/div>\n\n<\/div><\/div>\n\n<\/section>\n\n\n<style type=\"text\/css\">\n    #content-block_b27febe6de41e66aa06e1a22f4e0e440 {\n        \/* Add styles that use ACF values here *\/\n    }\n\n    #content-block_b27febe6de41e66aa06e1a22f4e0e440a {\n        \/* Add styles that use ACF values here *\/\n        color: ;\n    }\n<\/style>\n\n\n<section id=\"content-block_b27febe6de41e66aa06e1a22f4e0e440\" class=\"position-relative flex items-end bg-bg-white \ncontent text-left full top bg-white\"\nstyle=\"margin: var(--space-lg) 0\"\n>\n\n\n<div class=\"container max-width-lg position-relative z-index-1\n                                            padding-y-                                        \" style=\"max-width:\n                                        var(--max-width-md)                                    \">\n    <div class=\"acf-innerblocks-container\">\n\n<p>Kako se igrati UGC-om, zna <strong>The<\/strong> <strong>Frankie<\/strong> <strong>Shop<\/strong>, brend koji objavljuje fotografije kupaca kako nose njihovu odje\u0107u nakon kupovine. Na Instagramu i TikToku redovito se pojavljuju kupci koji stiliziraju i nose njihove odjevne komade. Iako je osnovna skupina potro\u0161a\u010da brenda The Frankie Shop me\u0111u milenijalcima, brend gradi bazu korisnika me\u0111u generacijom Z, prije svega na TikToku. Ga\u00eblle Drevet, osniva\u010dica The Frankie Shopa, za Vogue Business je rekla:<\/p>\n\n\n\n<p><em>&#8220;Odijevamo ljude koji imaju stvaran \u017eivot, stvaran posao i stvarne probleme pa je najbolji na\u010din za inspiraciju taj da dijelimo ideje kako na\u0161i kupci nose na\u0161e komade. Vidjeti The Frankie Shop komade na stvarnim ljudima poma\u017ee na\u0161im kupcima da se zamisle u tom dizajnu, znaju\u0107i da nije namijenjen samo modnoj pisti, ve\u0107 je prakti\u010dan i sofisticiran izbor za svaki dan.<\/em><\/p>\n\n<\/div><\/div>\n\n<\/section>\n\n\n\n\n\n\t\n\t<section id=\"instagram-embed-block-block_3bff732627234051124faf4556de7caa\" class=\"container max-width-lg margin-y-lg flex justify-center block-instagram-embed-block\">\n\t\t<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/C56NMUgMP_9\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/C56NMUgMP_9\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"nofollow noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Pogledajte ovu objavu na Instagramu.<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/C56NMUgMP_9\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"nofollow noopener\">Objavu dijeli The Frankie Shop (@thefrankieshop)<\/a><\/p><\/div><\/blockquote> <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\t<\/section>\n\n\n\n\n\n\n\n\n\t\n\t<section id=\"instagram-embed-block-block_4db888a90eb268d105bf40c13ab195e5\" class=\"container max-width-lg margin-y-lg flex justify-center block-instagram-embed-block\">\n\t\t<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/C5tZ6GNL3F9\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/C5tZ6GNL3F9\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"nofollow noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Pogledajte ovu objavu na Instagramu.<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/C5tZ6GNL3F9\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"nofollow noopener\">Objavu dijeli The Frankie Shop (@thefrankieshop)<\/a><\/p><\/div><\/blockquote> <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\t<\/section>\n\n\n\n\n\n<style type=\"text\/css\">\n    #content-block_b27febe6de41e66aa06e1a22f4e0e440 {\n        \/* Add styles that use ACF values here *\/\n    }\n\n    #content-block_b27febe6de41e66aa06e1a22f4e0e440a {\n        \/* Add styles that use ACF values here *\/\n        color: ;\n    }\n<\/style>\n\n\n<section id=\"content-block_b27febe6de41e66aa06e1a22f4e0e440\" class=\"position-relative flex items-end bg-bg-white \ncontent text-left full top bg-white\"\nstyle=\"margin: var(--space-lg) 0\"\n>\n\n\n<div class=\"container max-width-lg position-relative z-index-1\n                                            padding-y-                                        \" style=\"max-width:\n                                        var(--max-width-md)                                    \">\n    <div class=\"acf-innerblocks-container\">\n\n<p>Kako bi odgovorio na rastu\u0107u va\u017enost UGC-a, TikTok je pro\u0161le godine lansirao <strong>&#8220;Branded Mission&#8221;<\/strong>, \u0161to zna\u010di da brendovi mogu pristupiti korisnicima s vi\u0161e od 1000 pratitelja, kako bi sudjelovali u izazovu. U pozadini, brendovi zapravo imaju pristup sadr\u017eaju generiranom od strane korisnika &#8211; na jednom mjestu. Za vrijeme Halloweena pro\u0161le godine, <a href=\"https:\/\/after5.hr\/modne-i-beauty-price\/asos-iskustvo-shopping\/\">Asos<\/a> je koristio ovu tehnologiju, a iz TikToka ka\u017eu kako i brendovi i kreatori sadr\u017eaja imaju korist: <em>content creatori<\/em> jer postaju viralni na pojedinoj platformi, a brend jer ima nevjerojatnog kreatora, nekog autenti\u010dnog koji \u0107e graditi pri\u010du brenda.<\/p>\n\n<\/div><\/div>\n\n<\/section>\n\n\n<style type=\"text\/css\">\n    #content-block_b27febe6de41e66aa06e1a22f4e0e440 {\n        \/* Add styles that use ACF values here *\/\n    }\n\n    #content-block_b27febe6de41e66aa06e1a22f4e0e440a {\n        \/* Add styles that use ACF values here *\/\n        color: ;\n    }\n<\/style>\n\n\n<section id=\"content-block_b27febe6de41e66aa06e1a22f4e0e440\" class=\"position-relative flex items-end bg-bg-white \ncontent text-left full top bg-white\"\nstyle=\"margin: var(--space-lg) 0\"\n>\n\n\n<div class=\"container max-width-lg position-relative z-index-1\n                                            padding-y-                                        \" style=\"max-width:\n                                        var(--max-width-md)                                    \">\n    <div class=\"acf-innerblocks-container\">\n\n<p>U svijetu prije dominacije dru\u0161tvenih mre\u017ea, brendovi su bili u sredi\u0161tu &#8211; danas su to <strong>ljudi<\/strong>. Brendovi zato trebaju biti tamo gdje su ljudi: istra\u017eivati, inspirirati, stvarati zajednice i omogu\u0107iti odanost potro\u0161a\u010dima. Kristina Karassoulis iz TikToka ka\u017ee da pripadnici generacije Z inspiriraju druge, bez obzira na to u kojoj se to\u010dki kupovine nalaze; neovisno jesu li na po\u010detku putovanja, u fazi istra\u017eivanja ili fazi nakon kupnje:<\/p>\n\n\n\n<p><em>&#8220;Radi se o zabavi, o sudjelovanju. I, najva\u017enije, radi se o povezanosti.&#8221;<\/em><\/p>\n\n\n\n<p><strong>Vogue Business zaklju\u010duje: brendovi koji to shvate u 2024. pobijedit \u0107e kod Gen Z potro\u0161a\u010da.<\/strong><\/p>\n\n<\/div><\/div>\n\n<\/section>\n\n\n<style type=\"text\/css\">\n    #content-block_b27febe6de41e66aa06e1a22f4e0e440 {\n        \/* Add styles that use ACF values here *\/\n    }\n\n    #content-block_b27febe6de41e66aa06e1a22f4e0e440a {\n        \/* Add styles that use ACF values here *\/\n        color: ;\n    }\n<\/style>\n\n\n<section id=\"content-block_b27febe6de41e66aa06e1a22f4e0e440\" class=\"position-relative flex items-end bg-bg-white \ncontent text-left full top bg-white\"\nstyle=\"margin: var(--space-lg) 0\"\n>\n\n\n<div class=\"container max-width-lg position-relative z-index-1\n                                            padding-y-                                        \" style=\"max-width:\n                                        var(--max-width-md)                                    \">\n    <div class=\"acf-innerblocks-container\">\n\n<p><strong>FOTOGRAFIJE<\/strong>: Pexels, Instagram, Unsplash<\/p>\n\n<\/div><\/div>\n\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Generacija Z odrasta s prioritetima, utjecajima i tehnologijama radikalno druga\u010dijima od prethodnih generacija pa je i otkrivanje na\u010dina njihove kupovine &#8220;u magli&#8221;<\/p>\n","protected":false},"author":7,"featured_media":88316,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[856],"acf":[],"_links":{"self":[{"href":"https:\/\/after5.hr\/wp-json\/wp\/v2\/posts\/88307"}],"collection":[{"href":"https:\/\/after5.hr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/after5.hr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/after5.hr\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/after5.hr\/wp-json\/wp\/v2\/comments?post=88307"}],"version-history":[{"count":4,"href":"https:\/\/after5.hr\/wp-json\/wp\/v2\/posts\/88307\/revisions"}],"predecessor-version":[{"id":88609,"href":"https:\/\/after5.hr\/wp-json\/wp\/v2\/posts\/88307\/revisions\/88609"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/after5.hr\/wp-json\/wp\/v2\/media\/88316"}],"wp:attachment":[{"href":"https:\/\/after5.hr\/wp-json\/wp\/v2\/media?parent=88307"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/after5.hr\/wp-json\/wp\/v2\/categories?post=88307"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/after5.hr\/wp-json\/wp\/v2\/tags?post=88307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}